Ken Grossman founded Sierra Nevada Brewing Co. in 1980, with the goal of providing his customers with the kind of beer he likes to drink. He is known throughout the beer industry for his uncompromising approach to quality, financial savviness, and firm belief that a rising tide lifts all boats. Sierra Nevada Brewing Co. is a steadfastly family owned and operated business, run on Grossman’s philosophy of environmental, social and economic health. Grossman recognizes the challenges in today’s beer marketplace, but remains confident in the continued expansion of craft.
