Calling All Marketing Staff! Don’t Miss Out on Educational Seminars from the Selling Craft Beer Track at the CA Craft Beer Summit!
Looking to improve your marketing techniques and sell more beer? Look no further than the CA Craft Beer Summit educational seminars in the Selling Craft Beer Track of the CA Craft Beer Summit. Whether you’re a brewery owner, brewer, marketing staff, sales staff, or hospitality staff, this track has something for everyone! Check out the full list of Selling Craft Beer seminars below:
Craft Beer Storytelling Is Like Brewing a Beer and Birthing a Baby
Speaker: Julia Herz, Craft Beer Program Director, Brewers Association
How do you approach storytelling? If you are after staying power, a deep connection with your customers and differentiation that matters then join Julia for this relevant talk. Drawing on Brewers Association resources and effective storytelling practices those who attend will walk about with new ideas to put into place right away. This seminar will cover core values associated with beer and brands and the need to share an effective story.
Freshly Wrapped: An Inside Look at Label Branding Strategies
Speakers: Ryan Wheaton, Founder, Craft Brew Creative, Nick Longo, Owner, Longo Designs, Alex and Larissa Larabee, Owners, Big Stump Brewing Co, Sterling and Ilana Steffen, Trademark Brewing Co.
The explosion of canning has created a new canvas for many breweries to extend and build their brand. Many are starting to package beer for the first time, transitioning to other package formats, or finding it a good time to rebrand. In the months leading up to Summit, two professional beer branding and design experts have been working with two breweries to develop a label brand strategy. Follow along in these real-life case studies showing the process from start to finish. See how these labels come to life, the process of working with designers, and the final brand solutions.
Small Brewery Marketing: Making a Large Impact with a Tiny Staff
Speaker: Derek Gallanosa, Head Brewer, Moksa Brewing Company
Are you so small that you cannot justify hiring a dedicated Marketing Manager? Do you ever worry about how to promote your next beer release while on the brew deck watching for a boil over? This seminar is for small breweries with high ambitions for their business within this competitive market.
Working with Distributors: Maintaining Your Brands, Building Relationships and Achieving Goals
Speakers: Marie Davenport, Owner, Lime Ventures, Jason Mussetter, General Manager, Mussetter Distributing, Chris Dunn, Owner, Delta Pacific Beverage Company
The real work starts after you partner with a distributor. In an industry where distributors don’t take as many chances on unproven brands, the desires of the customer changes daily and out-of-market retail is more competitive than ever, suppliers have a chance to discuss how to set and maintain distribution goals. Learn from three distributors how your brewery can work to grow “attention share,” stay fun, remain competitive and build the right internal infrastructure to be successful in today’s marketplace.
No matter what information you’re looking for, we’ve got you covered at the CA Craft Beer Summit! Check out our full lineup of educational content here.
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