Craft Beer; Some History, and Some Strategy in the Current Market Place
Craft beer has seen phenomenal growth over the past 30 years and is now a serious player in the current beer marketplace.
Decimated by prohibition, and inhibited by the rise of consolidation after World War II, local craft style breweries were nearly extinct until the 1970’s. At the close of the 1970’s there were only 44 brewing companies in the entire United States. Today there are over 2000; and they are a fundamental (and fun) component of contemporary American culture and business.
Good read here