2015 Seminar Schedule

Past Seminar Schedule below:

Summit Schedule - Friday, Sept. 11th

9:00 am
9:30 am
10:00 am
10:30 am
11:00 am
11:30 am
12:00 pm
12:30 pm
1:00 pm
1:30 pm
2:00 pm
2:30 pm
3:00 pm
3:30 pm
4:00 pm
4:30 pm
5:00 pm
Tap Talk Stage 1
Sacramento Convention Center- Summit Expo Hall
Tap Talk Stage 1
Tap Talk Stage 1
Trends & Styles in Craft Beer"
1:15 pm - 1:45 pm
Yuseff Cherney, Head Brewer at Ballast Point Brewing Co.
Trends & Styles in Craft Beer"
1:15 pm - 1:45 pm
Talk Type
Yuseff Cherney, Head Brewer at Ballast Point Brewing Co.

The popularity of IPA’s is relatively new. This talk will explore the progression and history of popular craft beer styles, from the first pale ales to the of red ales, hefe’s and others, and then explore what the next generation of favorite styles might be.

The Beginning of the CA Craft Beer Revolution- Personal Stories from Ken Grossman
2:30 pm - 3:00 pm
Ken Grossman, Sierra Nevada Brewing Co., Founder & Vinnie Cilurzo, Russian River Brewing Co.
The Beginning of the CA Craft Beer Revolution- Personal Stories from Ken Grossman
2:30 pm - 3:00 pm
Tap Talk
Ken Grossman, Sierra Nevada Brewing Co., Founder
Moderator- Vinnie Cilurzo
Tap Talk Stage 1

Sierra Nevada Brewing Company was one of the very first craft breweries in the country. When the brewery opened in 1980, there were only about 40 breweries total in the US. Ken will tell stories from the early days and expound on the trail and tribulations of piecing together a brewery from scratch and selling what was at the time a revolutionary new type of beer flavor experience.

Women in Brewing
3:45 pm - 4:15 pm
Natalie Cilurzo, Russian River Brewing Company, Co-owner/President
Women in Brewing
3:45 pm - 4:15 pm
Tap Talk
Natalie Cilurzo, Russian River Brewing Company, Co-owner/President
Tap Talk Stage 1

Natalie's talk will focus on women in the beer industry. Going over some history, then highlight a few female notables in our industry, and discuss the myriad of career opportunities available for both women and men equally.

Tap Talk Stage 2
Sacramento Convention Center- Summit Expo Hall
Tap Talk Stage 2
Tap Talk Stage 2
History of the California Craft Brewing Industry
12:30 pm - 1:00 pm
Jay Brooks, Columnist/Author
History of the California Craft Brewing Industry
12:30 pm - 1:00 pm
Tap Talk
Jay Brooks, Columnist/Author
Tap Talk Stage 2

Brooks' talk on the History of Craft Beer in California will take a fond look back at the past nearly 50 years since Anchor Brewery was bought by Fritz Maytag , and the landscape of craft beer has exploded since, from the pioneers who started New Albion, Sierra Nevada and Triple Rock to today's 400+ breweries throughout the Golden State.

Laws & Regulations – 3 Tier System
1:45 pm - 2:15 pm
Roger Hanney, Hanney & Associates, Consultant
Laws & Regulations – 3 Tier System
1:45 pm - 2:15 pm
Tap Talk
Roger Hanney, Hanney & associates, Consultant
Tap Talk Stage 2

The alcohol beverage industry is one of the most regulated businesses in the country. It is made up of an odd set of regulations that date back to the repeal of Prohibition which often baffle and confuse even industry veterans. Find out the history of these laws and why and how they were meant to help - and not hinder the craft brewing industry.

Value of a Cicerone
3:00 pm - 3:30 pm
Virginia Thomas, Cicerone Certification Program
Value of a Cicerone
3:00 pm - 3:30 pm
Tap Talk
Virginia Thomas, Cicerone
Tap Talk Stage 2

Certified, Advanced, & Master Cicerones are beer professionals who have passed a rigorous examination. But what does having a Cicerone on staff really mean for your business? An educated staff can help control costs, plan menus, train staff, connect with your customers, and more.

Sacramento Brewers Panel
4:15 pm - 4:45 pm
Glynn Phillips, Rubicon Brewing Co., Ryan Graham, Track 7 Brewing Co., & Dave Gull, New Helvetia Brewing Co.
Sacramento Brewers Panel
4:15 pm - 4:45 pm
Tap Talk
Glynn Plillips, Rubicon Brewing Co.
Ryan Graham, Track 7 Brewing Co.
Dave Gull, New Helvetia Brewing Co.
Tap Talk Stage 2

There are close to 50 breweries in the Sacramento region – and growing quickly. Find out from a panel of area brewery owners why Sacramento has suddenly surged and their thoughts on how much the growth will continue.

Educational Session 1
Sacramento Convention Center, 3rd Floor Room 306
Educational Session 1
Educational Session 1
State of the Industry: Current Trends & Statistics Where the Industry is Heading
9:00 am - 10:15 am
Bart Watson, Brewers Association, Chief Economist
State of the Industry: Current Trends & Statistics Where the Industry is Heading
Bart Watson, Brewers Association, Chief Economist
9:00 am - 10:15 am
Educational Session 1
Bart Watson, Brewers Association, Chief Economist
Room 306

The craft brewing industry is booming, with seemingly unstoppable growth. Find out what the current growth numbers are and the latest trends in the industry. Can it continue? This talk will also take a peek into the future and discuss what the future might hold

Craft Beer “The New Top Shelf” How Craft Beer can Increase your Overall Bottom Line
10:30 am - 11:45 am
David Macon, VP Sales & Marketing, Firestone Walker Brewing Co.
Craft Beer “The New Top Shelf” How Craft Beer can Increase your Overall Bottom Line
David Macon, VP Sales & Marketing, Firestone Walker Brewing Co.
10:30 am - 11:45 am
Educational Session 1
David Macon, VP Sales & Marketing, Firestone Walker Brewing Co.
Room 306

Not all draft beer is created equal. Not all beer is created equal. Period. If you feel like you’re not getting enough profit out of your beer program or lack the tools to analyze your beer line-up to ensure maximum profit this session is for you. Craft beer is indeed “top shelf” and we should all learn how to take advantage of the most incredible time in beer history.

Step-by-Step Guide to Opening A Brewery
1:00 pm - 2:15 pm
Lynne Weaver, Three Weavers Brewing Co. & Peter Hoey BSG Craft Brewing
Step-by-Step Guide to Opening A Brewery
Lynne Weaver, Three Weavers Brewing Co. & Peter Hoey BSG Craft Brewing
1:00 pm - 2:15 pm
Educational Session 1
Lynne Weaver, Three Weavers Brewing Co.
Peter Hoey, BSG Craft Brewing
Room 306

Summary: Information, insights and tools on branding, capital raising/financing, location requirements, production and ingredient sourcing for breweries in planning.

Educational Session 2
Sacramento Convention Center, 3rd Floor - Room 307
Educational Session 2
Educational Session 2
Food and Beer Pairings
9:00 am - 10:15 am
Donuts & Beer Pairings with Dr. Bill Sysak,SDSU Extended Studies
Food and Beer Pairings
Donuts & Beer Pairings with Dr. Bill Sysak,SDSU Extended Studies
9:00 am - 10:15 am
Educational Session 2
'Dr. Bill' Sysak, SDSU Extended Studies, Instructor
3rd Floor, Room 307

Bill Sysak, "Dr. Bill", is widely considered one of the foremost experts on craft beer and food pairings in the world. Come join him on a journey through the art of pairing beer and food. He will take you through basic flavor principles, and give you the tools needed to pair a broad spectrum of regional cuisines. His "Master Pairing" concepts will allow even the most experienced palates to further enhance their level of expertise, yet still allow the novice the building blocks to begin their journey into the craft of beer and food pairings.

Draft Systems Technical Workshop
10:30 am - 11:45 am
Michael Peacock, SDSU Extended Studies, Instructor
Draft Systems Technical Workshop
Michael Peacock, SDSU Extended Studies, Instructor
10:30 am - 11:45 am
Educational Session 2
Michael Peacock, SDSU Extended Studies, Instructor
Room 307

Quality assurance from gas to glass. Pouring a perfect pint. We will discuss best practices gleaned from the Brewers Association Draught Beer Quality Manual and other resources. Topics will include; preventing keg abuse, identifying potential issues that impact temperature, pressure cleanliness and bartender behavior. Basic system operation and troubleshooting.

How to Promote your Beer – Regulations on Beer Advertising for Brewers and Retailers
1:00 pm - 2:15 pm
Candace L. Moon, The Craft Beer Attorney & Andy Coppock, Taphunter, National Accounts Manager
How to Promote your Beer – Regulations on Beer Advertising for Brewers and Retailers
Candace L. Moon, The Craft Beer Attorney & Andy Coppock, Taphunter, National Accounts Manager
1:00 pm - 2:15 pm
Educational Session 2
Candace L. Moon, The Craft Beer Attorney
Andy Coppock, Taphunter, National Accounts Manager
Room 307

Candace and Andy will examine the use and implications of social media and other mobile tools in the highly regulated craft beer industry. Learn how to effectively market your bar, brewery, or retail location, appeal to the lucrative millennial demographic, and simultaneously stay in compliance with ABC regulations.

Educational Session 3
Sacramento Convention Center, 3rd Floor Room 308
Educational Session 3
Educational Session 3
Beer 101: How Beer Is Made
9:00 am - 10:15 am
Dr. Charlie Bamforth, UC Davis
Beer 101: How Beer Is Made
Dr. Charlie Bamforth, UC Davis
9:00 am - 10:15 am
Educational Session 3
Dr. Charlie Bamforth, UC Davis
3rd Floor, Room 308

Brewing is a science. And an art. It is both complex and complicated; a mosaic of hop, barley and yeast varieties, brewing techniques and creativity. Dr. Bamforth will discuss how beer is made and what makes a good beer.

Different Styles, Different Tastes – How to do a Beer Tasting with Guests
10:30 am - 11:45 am
Dave Adams, Green Flash, Director of Education
Different Styles, Different Tastes – How to do a Beer Tasting with Guests
Dave Adams, Green Flash, Director of Education
10:30 am - 11:45 am
Educational Session 3
Dave Adams, Green Flash, Director of Education
Room 308

Dave will be discussing how to go through a tasting with guests and employees alike. We’ll first learn about Glassware and environment and move into sensory evaluation, the most important part of the process.How to properly evaluate and describe the beers will be the end goal.

Anchor Brewing Relives 50 Years
1:00 pm - 2:15 pm
Fritz Maytag & Mark Carpenter of Anchor Brewing Co.
Anchor Brewing Relives 50 Years
Fritz Maytag & Mark Carpenter of Anchor Brewing Co.
1:00 pm - 2:15 pm
Educational Session 3
Fritz Maytag, Anchor Brewing Co.
Mark Carpenter, Anchor Brewing Co.
Room 308

Fritz Maytag, who launched the craft brewing movement in 1965 with the purchase of Anchor Brewing Co. will join Anchor Brewing brewmaster Mark Carpenter for a riveting conversation celebrating the 50th anniversary of the historic Anchor Brewing Co. Known universally as the first craft brewery in the US since before Prohibition, Anchor Brewing was the seed that has now sprouted into a movement that has redefined beer culture in the US and revolutionized the brewing industry worldwide.

Summit Schedule - Friday, Sept. 11th

Summit Schedule- Saturday 9/12

9:00 am
9:30 am
10:00 am
10:30 am
11:00 am
11:30 am
12:00 pm
12:30 pm
1:00 pm
1:30 pm
2:00 pm
2:30 pm
3:00 pm
Tap Talk-Stage 1
Sacramento Convention Center, Exhibit Hall A/B
Tap Talk-Stage 1
Tap Talk-Stage 1
Everything to Know About Craft’s #1 Selling Style
11:00 am - 11:30 am
Mitch Steele, Stone Brewing Co., Brewmaster
Everything to Know About Craft’s #1 Selling Style
11:00 am - 11:30 am
Tap Talk
Mitch Steele, Stone Brewing Co., Brewmaster
Tap Talk-Stage 1

Hop Heads unite!! IPA’s are the top selling style of craft beer in the country. Come hear the master of the style and author of the epic book “IPA: Brewing Techniques, Recipes and the Evolution of India Pale Ale” discuss the origins, flavor profile, brewing technique and nuances of this hop forward been style.

Stories from Tony Magee – Opening Chicago and Azusa
12:00 pm - 12:30 pm
Tony Magee, Lagunitas Brewing Co.
Stories from Tony Magee – Opening Chicago and Azusa
12:00 pm - 12:30 pm
Tap Talk
Tony Magee, Lagunitas Brewing Co.
Tap Talk-Stage 1

What’s it like to open a brewery 1000 miles away in a big city with a very different culture than your hometown? And then to begin the process of opening a third brewery? Hear the trials, tribulations and adventures from the founder and owner of one of the fastest growing craft breweries in the country. Tony will certainly have some interesting, humorous and compelling stories to tell!

Sour Beers
1:00 pm - 1:30 pm
Vinnie Cilurzo, Russian River Brewing Company, Co-owner/ Brewmaster & Patrick Rue, The Bruery, Founder
Sour Beers
1:00 pm - 1:30 pm
Tap Talk
Vinnie Cilurzo, Russian River Brewing Company, Co-owner/ Brewmaster
Patrick Rue, The Bruery, Founder
Tap Talk-Stage 1

Learn from the veteran barrel-aging experts: the tricks and techniques to barrel-aged beers. If you love sour beers you won't want to miss this opportunity for an in depth discussion and tasting with Vinnie Cilurzo & Patrick Rue!

Keynote
2:00 pm - 2:40 pm
Greg Koch, Stone Brewing Co., Co-founder & President
Keynote
Greg Koch, Stone Brewing Co., Co-founder & President
2:00 pm - 2:40 pm
Tap Talk
Greg Koch, Stone Brewing Co., Co-founder & President
Tap Talk-Stage 1

Every brewery has a story. Or two. Or more. And Stone Brewing co-founder Greg Koch has more than a few to tell. Hear what it’s like to take American craft beer to Europe. Not just in a bottle, but a whole brewery! Greg will share stories of the Stone Brewing adventure to open a new brewery in Berlin, heart of the German lager culture. Now that is Arrogant! Greg will share his perspective and stories of how the German beer culture is accepting an American craft brewer and our hoppy interpretations.

Tap Talk-Stage 2
Sacramento Convention Center, Exhibit Hall A/B
Tap Talk-Stage 2
Tap Talk-Stage 2
Homebrewing
10:15 am - 10:45 am
Gary Glass, American Homebrewers Association, Executive Director
Homebrewing
10:15 am - 10:45 am
Tap Talk
Gary Glass, American Homebrewers Association, Executive Director
Tap Talk-Stage 2

Homebrewing is easier than you think. American Homebrewers Association director Gary Glass will walk you through the basics of ingredients, equipment, and process. Gary will share tips from his 20+ years of experience as a homebrewer to help ensure your first batch turns out great.

Reverence for Beer
11:15 am - 11:45 am
Dr. Charlie Bamforth, UC Davis
Reverence for Beer
11:15 am - 11:45 am
Tap Talk
Dr. Charlie Bamforth, UC Davis
Tap Talk-Stage 2

Brewing is a science. And an art. It is both complex and complicated; a mosaic of hop, barley and yeast varieties, brewing techniques and creativity. Dr. Bamforth will discuss how beer is made and what makes a good beer.

The History of the San Diego Brewing Scene
12:30 pm - 1:00 pm
Chris Cramer, Karl Struass Brewing Co.
The History of the San Diego Brewing Scene
12:30 pm - 1:00 pm
Tap Talk
Chris Cramer, Karl Struass Brewing Co.
Tap Talk-Stage 2

Listen to the stories and history of the early days in the San Diego craft brewing scene with Chris Cramer, co-founder of Karl Strauss Brewing Co. Back in the mid-1980s, San Diego was void of the thriving beer scene it has today. In fact, the city had not seen fresh beer since Prohibition, and the term “craft beer” didn’t exist. But that wasn’t going to stop Chris Cramer and Matt Rattner; two young entrepreneurs eager to change the status quo. Inspired by a brewpub Chris came upon while traveling through Australia, the pair had a dream: bring local, handcrafted beer back to San Diego. Hear their story and what's next for the SD craft beer community.

Beers you can Age & How to Store Them at Home
1:30 pm - 2:00 pm
Matt Brynildson, Firestone Walker Brewing Co., Brewmaster
Beers you can Age & How to Store Them at Home
1:30 pm - 2:00 pm
Tap Talk
Matt Brynildson, Firestone Walker Brewing Co., Brewmaster
Tap Talk-Stage 2

Brewmaster Matt Brynildson from Firestone Walker will cover the various beer types that you can age at home and the best techniques to store the beer for maximum quality & taste!

Chef & Brewer Demos
Sacramento Convention , Summit Expo Hall
Chef & Brewer Demos
Chef & Brewer Demos
Educational Session 1
Sacramento Convention Center, 3rd Floor Room 306
Educational Session 1
Educational Session 1
Beer Styles the Advanced Course
9:00 am - 10:15 am
Mike Moore, Beer Educator & Food Specialist
Beer Styles the Advanced Course
Mike Moore, Beer Educator & Food Specialist
9:00 am - 10:15 am
Educational Session 1
Mike Moore, Beer judge, beer educator & food specialist
Educational Session 1

Why Beer styles are important. Yesterday & Today. Beer Styles and descriptions as it relates to taste and history. Beer Knowledge = appreciation which in turn equals a more empowered beer consumer. Overview of famous Beer styles throughout the world.

Educational Session 2
Sacramento Convention Center, 3rd Floor- Room 307
Educational Session 2
Educational Session 2
A Personal Story: From Home Brewer to Microbrewery
9:00 am - 10:15 am
Mike Hess, Mike Hess Brewing Co.
A Personal Story: From Home Brewer to Microbrewery
Mike Hess, Mike Hess Brewing Co.
9:00 am - 10:15 am
Educational Session 2
Mike Hess, Mike Hess Brewing Co.
Room 307

Mike Hess started Hess Brewing Company as a nano in 2010. In a short few years, he has grown into a packaging brewery with widespread distribution. Find out firsthand the journey from nano to beyond. Can you – will you – follow the road from nano to Micro…and beyond?

Meet the Pioneers of the Craft Beer Industry
10:15 am - 11:00 am
Brian Hunt, Moonlight Brewing Co., Don Barkley, Napa Smith Brewing Co., Mark Ruedrich, North Coast Brewing
Meet the Pioneers of the Craft Beer Industry
Brian Hunt, Moonlight Brewing Co., Don Barkley, Napa Smith Brewing Co., Mark Ruedrich, North Coast Brewing
10:15 am - 11:00 am
Educational Session 1
Brian Hunt, Moonlight Brewing Co.
Don Barkley, Napa Smith Brewing Co.
Mark Ruedrich, North Coast Brewing
Room 307

Hear the fascinating stories from some of the earliest craft brewers in California. When craft beer was barely known and hard to find. When only a few small breweries existed in the state and sourcing equipment and ingredients was nearly impossible. These three speakers toughed it out and are still alive to tell about it!

Educational Session 3
Sacramento Convention Center, 3rd Floor
Educational Session 3
Educational Session 3
Craft Beer Higher Learning
9:00 am - 10:15 am
Dr. Michael Lewis, UC Davis & Giana Rodriguez, SDSU Extended Studies
Craft Beer Higher Learning
Dr. Michael Lewis, UC Davis & Giana Rodriguez, SDSU Extended Studies
9:00 am - 10:15 am
Educational Session 3
Dr. Michael Lewis, UC Davis
Giana Rodriguez, SDSU Extended Studies
Room 307

Interested in taking the next step in your beer education? Hear from staff and professors at two distinguished California Universities about their programs on the business of craft beer and the brewing process.

Summit Schedule- Saturday 9/12