Re-branding of Ballast Point Brewing Company
Elevator Marketing Store (Elevator), a Carlsbad-based marketing, branding and creative design firm, is responsible for the creative direction in the re-branding of Ballast Point Brewing Company. Elevator began with a logo redesign effort which aimed to retain the essence of Ballast Point Brewing Company’s existing logo while giving it more of a polished professional look, one that would resonate with what their brand truly stands for – great, high quality beer by dedicated beer people.
Ballast Point Brewing Company was recently named Small Brewing Company at the June 2010 Brewers Association World Beer Cup. Named after the point where Juan Rodriguez Cabrillo first set foot in California located on the Point Loma peninsula, Ballast Point is considered the gateway to San Diego Harbor.