San Francisco Beer Week makes its thirdcoming Friday
San Francisco Beer Week starts Friday, February 11th. One of the largest and earliest such market-specific craft beer celebrations in the nation, it highlights some unique opportunities the nation’s 30-something beer weeks provide. Traditionally, the week’s focus has been celebrations at brewery tap rooms and brew pubs. But in 2010, breweries and distributors starting asking their accounts to prioritize American Craft Beer Week, according to the BA’s Julia Herz. It makes sense: San Francisco’s event, for example, will showcase newsworthy events like nanobrewery introductions and ever-popular collaborations, according to Magnolia Pub and Brewery owner Dave McLean.
“This is a grassroots celebration to its core with no national advertising so participation is organic just as growth of the craft beer segment has been,” said Julia, who will reveal more about national-level American Craft Beer Week later this month.
The Grand Finale
The Celebrator Beer News will celebrate its 23rd anniversary on Sunday, February 20, 2011, with a Brewer’s party from 4 to 8 pm at the Trumer Brauerei in Berkeley, Calif.
Over 30 other breweries will pour favorite brews as well. Meet Celebrator writers and beer industry luminaries, including pioneer figures in the craft beer movement. Catering by Emergency BBQ and beer are included! Breweries pouring are listed below.
Tickets are on sale now: $45 per person, including BBQ and beer. Beer industry (we know who you are) are in for $35. Tickets at the door (if available) are $60 cash only.
For more information, call 530-470-0191. Ticket sales by Visa/MC, phone 800-430-BEER or visit celebrator.com and buy tickets on line from Pay Pal. Mail checks to Celebrator Party, P.O. Box 844, Nevada City, CA 95959.
See you at the party!
Tom Dalldorf, Publisher
Celebrator Beer News
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