Sierra Nevada Brewing Co. partners with Wild Rivers campaign
Sierra Nevada Brewing Company launched it’s third annual Wild Rivers campaign today. Wild Rivers is a campaign dedicated to helping preserve vital waterways across the country.
For every 12-pack of Pale Ale and Sierra Nevada seasonal beer purchased in the U.S. from August 1 through September 10, Sierra Nevada will donate a portion of proceeds to river conservation-focused partners across the country, including Western Rivers Conservancy, a non-profit based in Portland, Oregon.
“Great water is essential to making great beer,” said Ken Grossman, Founder and President of Sierra Nevada Brewing Co. “We are committed to preserving natural waterways both in the Sierra Nevada that offer our inspiration, and across the nation.
“We measure the success of our business not only on the quality of our beer, but also our contribution to a healthy environment,” Grossman said.
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