Sierra Nevada Brewing Co. Supports Wild Rivers Campaign

Chico, CA – Sierra Nevada Brewing Co. announced a donation of $91,075.50 from the 2010 “Wild Rivers” campaign to help preserve vital waterways across the country.

For every 12-pack of Pale Ale and Sierra Nevada seasonal beer purchased in the U.S. from August 1 through September 17, 2010, Sierra Nevada donated a portion of proceeds to Western Rivers Conservancy and River Network.

“Our beer is a product of our surroundings,” said Ken Grossman, Founder and President of Sierra Nevada Brewing Co. and a longtime supporter of river conservation. “Sierra Nevada is not just the name of our brewery, but also a place with its own unique environment. We strive to do our part in protecting that environment for generations to come.”

The “Wild Rivers” partnership, which was visible at retailers across the nation, aimed to raise awareness and increase stewardship of rivers that sustain our communities and ecosystems.
“Sierra Nevada has blazed a trail of environmental stewardship,” said Phil Wallin, President of Western Rivers Conservancy. “We are proud to partner with such a great company to advance our mission to protect the great rivers of the West.”

Founded in 1980, Sierra Nevada Brewing Co. is one of America’s first microbreweries and remains highly regarded for using only whole-cone hops and ingredients of the highest quality. Sierra Nevada has set the standard for artisan brewers worldwide as a winner of numerous awards for their line of beers and ales.

Western Rivers Conservancy
protects outstanding river ecosystems in the western United States. We acquire land to conserve critical habitat, provide public access for compatible use and enjoyment, and cooperate with other agencies and organizations to secure the health of whole ecosystems.

River Network
envisions a future when every person is an active caretaker of their local, river, lake, stream or bay. We work for a day when all people have access to clean plentiful water.  River Network is helping build a powerful new water protection movement in the United States.

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