Blanca has worked in the beer industry for the last seven years, is a Certified Cicerone®, and a Marketing Coordinator with Firestone Walker Brewing Company. She handles location-based events, social media, and beer education. Her passion for craft beer led to a career in the industry and she’s striving to help others achieve the same. In 2018 she took over the helm of the Pink Boots Society Los Angeles Chapter where she is actively working with women in the Los Angeles beer scene, hoping to grow the chapter as a resource and provide assistance in furthering education and career options for women in beer.