Dan has spent over 21 years at IRI in the Client Insights group working exclusively with Beverage Alcohol clients. He has worked previously on the ABI, Constellation and E.&J. Gallo accounts.
Dan also co-founded IRI’s Beverage Alcohol Client Insights vertical team. His team currently supports over 100 beverage alcohol clients, including all of IRI’s Craft Beer clients.
In addition to suppliers and distributors, Dan and his team work closely with many Beverage Alcohol industry related publications, associations and trade organizations in an effort to advance IRI data as the common syndicated data currency.