Want to Learn How to Better Tell the Story of your Brewery? Join Us at the CCBA Fall Conference for a Variety of Marketing-Related Seminars

The CCBA Fall Members Conference is being held in Sacramento, December 8-10 at the Sheraton Grand Sacramento Hotel and you won’t want to miss out on another great lineup of educational seminars. As the number of breweries in the state continues to grow, setting your brand identity apart and effectively telling its story is as important as ever. Check out the entire Marketing Track below and make sure to register here before early-bird prices go up on 11/2!

The Long Tail is Getting Longer: What it Means for Brands and Branding
Speaker: Mike Kallenberger, Tropos Brand Consulting

The surge in the number of brewpubs and taprooms has put some pressure on more established breweries, but this seminar will make the case that there’s still room for more. Many larger breweries, however, will have to reinforce and maybe even reimagine their brand positioning. The key will be to differentiate your brand using the most appropriate framework for you brewery: neighborhood, state, or regional/national.

Advertising 101: Leveraging Video to Promote Your Brand
Speaker: Rick Cohen, Rocket Science Corp.

Join advertising agency veteran Rick Cohen, one of the creative minds behind Dos Equis’ “Most Interesting Man” campaign, for a chat about how to create video productions that define your brand at any scale. Whether you have a full studio or just a camera phone, you’ll learn about branding, advertising best practices, and what national campaigns get wrong that small business owners can get right.

New Rules for 2020: The Next Generation of Brand Innovation
Brandon Borgel, General Brewing Collective; Collin McDonnell, HenHouse Brewing Co.; Oceania Eagan, Blindtiger Design

The beer industry as we knew it is gone. The old ways of building brands just aren’t bearing fruit. It’s time to let go and build sustainable strategies for the next generation. A panel of innovators in the beverage space will talk about how they’re breaking the mold and help to dispel conventional wisdom.

The Right Digital Plan for your Brand
Cambria Griffith, Figueroa Mountain Brewing Co.

With so many free and paid digital options available to everyone, where does a small craft brewery even start? Selecting and managing the right combination of channels to work together to carry your message can strengthen your brand and snowball your success. This seminar will cover how to approach your channel mix and improve communication of your brand vision, even on a tight budget and with a small team.

Brewing Up Interest: Organizing Beer Events
Clancy McCrory, Loomis Basin Brewing Co.; Lindsey Nelson, Niche Communications & Art of Beer Invitational; Melissa McCann, UC Davis; Alyssa Steger, Crooked Lane Brewing Co.

Events that bring beer and breweries to the public have become incredibly popular, drawing crowds to try new beers, discover new breweries, and enter beer into competition. In this panel we will discuss how to start events, run them smoothly, and showcase great beer!

No matter what information you’re looking for, we have something for you at the CCBA Fall Conference.

Take a look at our full schedule and seminar descriptions on our website here.

Online registration is now open! Don’t forget to register here before early-bird prices end on November 2nd.

Need a place to stay? Take advantage of our CCBA room block for discounted rates at the Sheraton Grand Sacramento Hotel.