Questions About Building Your Marketing Program? Join Us at the CCBA Spring Conference for a Variety of Marketing-Related Seminars
Are you in the process of building or enhancing your brewery’s marketing program? Interested in learning tips and tricks to increase your online presence? Join us at the CCBA Spring Conference in San Diego, May 5-7 for a variety of seminars to build your marketing toolbox. Register for the Spring Conference here and check out some of our key marketing seminars on our blog here!
Strengthening your Online Presence: Social Media Tips and Tricks
Speaker: Jemma Wilson, Media Manager, Firestone Walker Brewing Co.
Learn how to level up your online presence through social media! Join this discussion to learn how to IMPROVE your existing social media channels through techniques that gain organic reach. Attendees will also learn how to use paid ads that reach new consumers and what different levels of investment will earn you across social networks.
10 Tools to Build your Marketing System
Speaker: Cambria Griffith, Director of Marketing, Figueroa Mountain Brewing Co.
A decade-long fixture in craft, Cambria has fueled the industry’s growth through creativity, systemization, and endless curiosity. Following an intermedia emphasis at USC, she began her career on the Warner Bros New Media team, using web and then-nascent social media as marketing pillars. Currently based in Long Beach, she is Director of Marketing at Figueroa Mountain Brewing Co., overseeing product planning and launches, brand strategy and positioning, and key events. Cambria formerly managed brand and distribution marketing at The Bruery, social media and event marketing at Golden Road, and volunteered several years for LA Beer Week and other beer causes.
Canned Heat: The Rise of the 16oz Small Batch Can
Speakers: Sam Gilbert, Co-Owner, Temescal Brewing Co., Jen Coyle, Co-Owner, The Can Van, Taylor West, Co-Founder, Humble Sea Brewing Co., Jesse Pine, Managing Partner, Pure Project Brewing Co., Matthew Zirpolo, Co-Owner, Burgeon Beer Co.
The times are changing! Look closely at industry trends of the past few years—the proliferation of beer brands, the explosive growth of small breweries, the rise of hazy IPA, the changing demographics of craft beer drinkers—and weaving its way through it all, you’ll find a newly-fashionable packaging format: the 16oz can.
Sam Gilbert of Temescal Brewing will lead a panel of brewers and vendors at the heart of the recent small batch, one-off can craze in California. Together, they’ll explore the shift in demand towards cans, the culture and marketing of ‘hype cans’, the benefits and challenges of canning as a small brewery, and the future of the trend.
No matter what you’re looking for, we have something for you at the CCBA Spring Conference.
Take a look at our full schedule and seminar descriptions here.
Online registration is open and you can register here.
Need a place to stay? Take advantage of our CCBA room block for discounted rates at the Hilton San Diego Resort & Spa on Mission Bay.