Schedule

CCBA 2022 Conference Schedule

Download the CCBA Conference App so you don’t miss a workshop or beer reception. Download the CCBA Member Conference App view the session schedule, session descriptions, speaker bios, and the exhibitor directory. Available in the Apple or Google Play Store

12 pm
1 pm
2 pm
3 pm
4 pm
5 pm
6 pm
7 pm
8 pm
Sunday, April 3, 2022
Sunday, April 3, 2022
Sunday, April 3, 2022
REGISTRATION OPEN | Open 12 PM to 5:30 PM | San Diego Mission Bay Resort
12:00 pm - 5:30 pm
Pick up your badge early!
REGISTRATION OPEN | Open 12 PM to 5:30 PM | San Diego Mission Bay Resort
Pick up your badge early!

ABC Responsible Beverage Service (RBS) Training & Certification Course: ADD ON EVENT
12:30 pm - 4:30 pm
Advanced registration is required
ABC Responsible Beverage Service (RBS) Training & Certification Course: ADD ON EVENT
Advanced registration is required

CCBA is excited to partner with Jerry Jolly & Associates, in bringing a discounted in-person ABC Responsible Beverage Service (RBS) training and certification to the San Diego Conference. This is a paid add-on event and will occur on Sunday, April 3 from 12:30pm-4:30pm at the San Diego Mission Bay Resort. Cost: $30 per person, more info here: https://web.californiacraftbeer.com/events/ABC-Responsible-Beverage-Service-RBS-Training-Certification-Course-165/details

Welcome Reception at Stone's Liberty Station | 5:30 PM-7:30 PM |
5:30 pm - 7:30 pm
Sponsored by HUB International
Welcome Reception at Stone's Liberty Station | 5:30 PM-7:30 PM |
Sponsored by HUB International

Join CCBA staff, conference attendees, speakers, and sponsors at the Sunday Welcome Reception at Stone Liberty Station. Please note: You must be a conference attendee to RSVP and be 21 years old or older. Shuttles will be transporting attendees to the reception beginning at 5:15pm at the San Diego Mission Bay Resort. Address: 2816 Historic Decatur Rd UNIT 116, San Diego, CA 92106 For fast check in please BRING YOUR CONFERENCE BADGE to the reception. Badges can be picked up at the San Diego Mission Bay Resort at registration from12pm-5:30 pm

7:30 am
8:00 am
8:30 am
9:00 am
9:30 am
10:00 am
10:30 am
11:00 am
11:30 am
12:00 pm
12:30 pm
1:00 pm
1:30 pm
2:00 pm
2:30 pm
3:00 pm
3:30 pm
4:00 pm
4:30 pm
5:00 pm
5:30 pm
6:00 pm
6:30 pm
7:00 pm
Monday, April 4, 2022
Monday, April 4, 2022
Monday, April 4, 2022
REGISTRATION OPEN | Open from 8AM-5PM
7:30 am - 8:00 am
REGISTRATION OPEN | Open from 8AM-5PM

Welcome Breakfast & Tradeshow | 8-9 AM | Garden Pavilion |Sponsored by White Labs
8:00 am - 9:00 am
Welcome Breakfast & Tradeshow | 8-9 AM | Garden Pavilion |Sponsored by White Labs
8:00 am - 9:00 am
Garden Pavilion

OPENING SESSION: The US Craft Market: Trends & Trajectories with Christopher Shepard | 9-10:10 AM
9:00 am - 10:10 am
General Session
OPENING SESSION: The US Craft Market: Trends & Trajectories with Christopher Shepard | 9-10:10 AM
General Session
9:00 am - 10:10 am
Sorrento-Monte Carlo Ballrooms
Christopher Shepard, Craft Brew News & Beer Marketer's INSIGHTS

Non-beer beverages get outsized attention from brewers, beer distributors, retailers and consumers alike these days. Every week brings a new round of brand partnerships, mergers and acquisitions among both suppliers and wholesalers. While these moves blur and obliterate traditional category lines, where does that leave craft beer? Get the lay of the land during this up-tempo review of the latest news and numbers affecting the US and California craft beer and beverage industries.

Better Interviewing for a Better Brewery
10:20 am - 11:10 am
Better Interviewing for a Better Brewery
10:20 am - 11:10 am
Sorrento- Monte Carlo Rooms
Steve Napolitano, Founder & President, Bottle Logic Brewing

Hiring the right people for your brewery is one of the most important things you can do in today’s competitive environment. An in-depth interview is vital to the hiring process. Learn to improve your interviewing skills by asking better questions based on actual candidate behavior. Your interviews will be more consistent, which will make it easier to directly compare candidates for your job opening. You will also remove as much interviewer bias as possible, with the goal of ending up with the strongest candidate, regardless of their background. A mock interview will be conducted during the session to put these principles into focus.

Craft NA Beer Methods, Marketing, Compliance and Shelf Life
10:20 am - 11:10 am
Craft NA Beer Methods, Marketing, Compliance and Shelf Life
10:20 am - 11:10 am
St. Tropez Ballroom
Benjamin Jordan, ABV Technology Inc.

How can craft breweries profitably produce truly great non-alcoholic beer? In this session, we will investigate the key aspects of this question. Traditional and modern methods for production will be reviewed, compared and contrasted. Examples of successful NA recipes will be discussed, with a particular focus on style, hop, malt and adjunct choices. The market demographics and unique challenges in marketing to the diverse group of NA drinkers are also covered. Regulatory differences in formula, labeling, and processing restrictions at the federal and state levels will be discussed, as well as special considerations to spoilage and shelf life that the lack of ethanol presents. Attendees will leave with a clear understanding of their options to make NA beer, regardless of their choice of technology vendor, and an attempt is made to give this talk from an unbiased position.

Data-Driven Brew Planning for Small Breweries
10:20 am - 11:10 am
Data-Driven Brew Planning for Small Breweries
10:20 am - 11:10 am
Marseilles & Portofino Rooms
Adrian Febre, Owner of Bits to Barrels

Keeping several popular lagers perpetually on tap or brewing substantially more beers than you have fermenters can pose a significant brew date planning challenge to small craft brewers, but by leveraging sales and inventory data and an easy-to-use spreadsheet, brewers can generate a large number of useful metrics on core beers rapidly and easily, such as target brew days, brewing capacity per SKU, current turnaround per batch in days, and a number of other useful "KPIs," or key performance indices.

2022 Legislative Update | Sponsored by Carle, Mackie, Power & Ross LLP
11:20 am - 12:10 pm
General Session
2022 Legislative Update | Sponsored by Carle, Mackie, Power & Ross LLP
General Session
11:20 am - 12:10 pm
Sorrento- Monte Carlo Ballrooms
Lori Ajax, CCBA Executive Director, Bob Pease , Brewers Association and Chris Walker, Walker Strategies

Join CCBA executive director, Lori Ajax and Chris Walker, CCBA Lobbyist for an update on the 2022 legislative session, new laws and legislative priorities.

Outdoor Luncheon | Sponsored by Mill 95
12:10 pm - 1:20 pm
Luncheon by the Bay
Outdoor Luncheon | Sponsored by Mill 95
Luncheon by the Bay
12:10 pm - 1:20 pm
Garden By the Bay

Craft Beer Business Leader Panel
1:30 pm - 2:20 pm
Craft Beer Business Leader Panel
1:30 pm - 2:20 pm
Sorrento- Monte Carlo Rooms
Moderator: Derek Groff, Moss Adams
Chris Cramer, Karl Strauss Brewing; Lynne Weaver, Three Weavers; Douglas Constantiner, Societe Brewing; and Jack Dyer, Topa Topa Brewing

Hear from a panel of craft brewery leaders as they discuss the major trends affecting the craft beer industry. This discussion, moderated by Derek Groff of Moss Adams, will offer varying views of business topics including an exploration beyond beer, branding and marketing, industry challenges, and important business considerations as they navigate the changing 2022 industry landscape and beyond.

California’s New Responsible Beverage Service (RBS) Certification Mandate
1:30 pm - 2:20 pm
California’s New Responsible Beverage Service (RBS) Certification Mandate
1:30 pm - 2:20 pm
St. Tropez Ballroom
Jerry R. Jolly, Jerry R. Jolly and Associates

With the passage of Assembly Bills 1221 in 2017 and 82 in 2020, effective July 1, 2022, any alcoholic beverage server and their manager must have a valid responsible beverage service (RBS) certification within 60 days from their first date of employment if they perform certain duties related to alcoholic beverage service. Join Jerry R. Jolly, with 45 years of experience in the alcoholic beverage industry and ABC-accredited RBS training provider, as he discusses the new training mandate and certification process. The session will cover the following topics: • The Responsible Beverage Service Training Act of 2017 • The Five Curriculum Requirements • Who is Required to Be Certified • How Long Certification Lasts • Compliance and Enforcement • Steps to Getting Certified

Dialing in Haze: Yeast Strain Choice and Dry Hop Timing
1:30 pm - 2:20 pm
Dialing in Haze: Yeast Strain Choice and Dry Hop Timing
1:30 pm - 2:20 pm
Marseilles & Portofino Rooms
Laura Burns, Director of Research and Development, Omega Yeast Labs

- Yeast is a significant contributor to stable haze in hoppy beer styles. - Choosing the right yeast can help dial in the level of haze in your recipe. - Haze is influenced by when you dry hop.

Action Plan For Craft Breweries to Address and Eradicate Workplace Harassment
2:30 pm - 3:20 pm
Action Plan For Craft Breweries to Address and Eradicate Workplace Harassment
2:30 pm - 3:20 pm
 
Amy Lessa and Megan Walker, Fisher Phillips LLP

Join Fisher Phillips to discuss not only how to conduct prompt and thorough workplace investigations, but also how to spot and prevent incidents of harassment, discrimination and workplace bullying before complaints arise. Learn how to improve morale and stay compliant with state and federal laws through proper investigation planning, appropriate witness interviews, and thorough documentation to avoid falling into some of the most common (and often public) legal traps. This presentation is designed to give business owners and senior leaders the tools to strategically deal with the issue of harassment in the workplace and to take steps to avoid it altogether.

Lessons Learned from Running a Brewery Production Team
2:30 pm - 3:20 pm
Lessons Learned from Running a Brewery Production Team
2:30 pm - 3:20 pm
St. Tropez Ballroom
DeVonne Buckingham, Drakes Brewing Co.

Join this open discussion lead by DeVonne Buckingham, Brewmaster and Director of Brewing Operations at Drake's Brewing Company, on managing a team during a pandemic, hiring and retaining employees, and more.

CCBA BREWERS RECEPTION! Beer Cocktails & Food stations on the Tradeshow Floor | Sponsored by BPE Law Group
3:20 pm - 5:30 pm
Beer Cocktail station, food and more!
CCBA BREWERS RECEPTION! Beer Cocktails & Food stations on the Tradeshow Floor | Sponsored by BPE Law Group
Beer Cocktail station, food and more!
3:20 pm - 5:30 pm
Garden Pavilion

Sponsored Event: You’re invited! CLS Farms and YCH team up with Societe Brewing for a Collaboration Beer
6:00 pm - 8:00 pm
Sponsored By YCH and CLS Farms
Sponsored Event: You’re invited! CLS Farms and YCH team up with Societe Brewing for a Collaboration Beer
Sponsored By YCH and CLS Farms
6:00 pm - 8:00 pm
Societe Brewing at 8262 Clairemont Mesa Blvd, San Diego, CA 92111

Join the YCH and CLS Farms crew at Societe Brewing for the release of our collaboration beer featuring Cryo® El Dorado® and HBC 586. You’ll have the opportunity to talk with hop growers and taste this flavorful beer featuring some of the latest hop innovations from YCH. Event begins at 6 PM at Societe Brewing at 8262 Clairemont Mesa Blvd, San Diego, CA 92111. Hot Shots Brewery Tours will run a continuous shuttle between the venue and the brewery starting at 4PM through 10PM provided by Hillebrand Logistics. RSVP HERE: https://www.eventbrite.com/e/youre-invited-cls-farms-and-ych-team-up-with-societe-brewing-for-a-collab-tickets-288693819987?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=escb

Tuesday, April 5, 2022

7:30 am
8:00 am
8:30 am
9:00 am
9:30 am
10:00 am
10:30 am
11:00 am
11:30 am
12:00 pm
12:30 pm
1:00 pm
1:30 pm
2:00 pm
Tuesday, April 5, 2022
Tuesday, April 5, 2022
Tuesday, April 5, 2022
REGISTRATION OPEN | Open from 8 AM-1 PM
7:30 am - 8:00 am
REGISTRATION OPEN | Open from 8 AM-1 PM

Breakfast Beer Reception- Beermosa and Micheladas | 8-9:30 AM | Sponsored by Saxco International
8:00 am - 9:30 am
Beer Mimosas, Micheladas, and brewers breakfast!
Breakfast Beer Reception- Beermosa and Micheladas | 8-9:30 AM | Sponsored by Saxco International
Beer Mimosas, Micheladas, and brewers breakfast!
8:00 am - 9:30 am
Garden Pavillion

Want to Improve Organizational Culture? Tell Better Stories with an Effective Communication Strategy Dr. J Jackson-Beckham
9:30 am - 10:20 am
Want to Improve Organizational Culture? Tell Better Stories with an Effective Communication Strategy Dr. J Jackson-Beckham
9:30 am - 10:20 am
Sorrento-Monte Carlo Ballrooms
Dr. J Jackson-Beckham, Principal, Crafted for All

A communication strategy provides direction for internal and external communication, establishes a common language around diversity and inclusion goals, articulates standards for culturally competent interactions, and guides organizational storytelling. Key Takeaways: • Underscores the importance of an internal/external communication plan for creating, retaining, and representing diversity. • Introduces storytelling for equity and inclusion. • Provides broad guidelines for forming a crisis communication plan.

Improving Brewery Safety – You Already Have What You Need
10:30 am - 11:20 am
Improving Brewery Safety – You Already Have What You Need
10:30 am - 11:20 am
Sorrento-Monte Carlo Rooms
Matt Stinchfield, Brewers Association Safety Ambassador

Brewers Association Safety Ambassador Matt Stinchfield enlightens and educates on the principal drivers of safety culture. A strong safety culture isn’t about mandates and enforcement. It isn’t about designating a select individual to lead your safety program. In fact, a healthy safety culture doesn’t have much to do with safety. Sound paradoxical? Find out how to transform building blocks you already have into a safe, productive, and inclusive work environment. This talk is for all brewery employees, managers and owners.

Practical Hop Chemistry With YCH: Brewing with Soluble Hop Compounds; Measuring and Managing Diastatic Power
10:30 am - 11:20 am
Sponsored Presentation
Practical Hop Chemistry With YCH: Brewing with Soluble Hop Compounds; Measuring and Managing Diastatic Power
Sponsored Presentation
10:30 am - 11:20 am
St. Tropez Ballroom
Patrick Jensen & Robert Ring, Yakima Chief Hops

The YCH R&D team will share their insights about what hops derived essentials show good solubility in beer as well as a new method for hop enzymatic activity. Varietal averages of both soluble essential oil compounds and hop enzymatic activity will be presented. Furthermore, they will offer some insight as to why some hop compounds are soluble in a beer matrix, as well as share what hop products have less hop enzyme activity. All the data shared will applicable to brewers for use at their facilities right away.

Farm, Fruit, Beer: Getting the most from your Fruit Beer with Les vergers Boiron
10:30 am - 11:20 am
Sponsored Presentation
Farm, Fruit, Beer: Getting the most from your Fruit Beer with Les vergers Boiron
Sponsored Presentation
Marseilles & Portofino Rooms
Bret Kollmann Baker, COO and Brewmaster at Urban Artifact

In this presentation we will run the gamut when it comes to brewing with fruit. From fermented to unfermented fruit beers, material handling, production processes and usage rates, brewing techniques, sourcing, and general tips for getting the most out of your fruit. We'll cover the pros and cons of the various types of fruits you can purchase, fruiting rates, and how fruit makes it from the farm to your brewery. The topics covered will also apply to using fruit in RTDs, FMBs, or any beverage you're willing to create. No matter the application, fruit quality is paramount to making high quality fruit beer and we at Les vergers Boiron are here to help.

Know Your ABCs with Roger Hanney
11:25 am - 12:15 pm
Know Your ABCs with Roger Hanney
11:25 am - 12:15 pm
Sorrento-Monte Carlo Rooms
Roger Hanney, Hanney & Associates

All About Thiols: Practical Ways to Maximize Thiol Potential
11:25 am - 12:15 pm
All About Thiols: Practical Ways to Maximize Thiol Potential
11:25 am - 12:15 pm
St. Tropez Ballroom
Nick Harris, Berkeley Yeast and JC Hill, Alvarado Street

- What are thiols and why is everyone talking about them? - Thiol precursors and how they're released - Thiol precursor study/data overview - Practical methods of maximizing thiols: A Brewer's Perspective Brewers will walk away with: 1. a strong understanding of thiols, thiol precursors, and new knowledge of the relationship between precursor and free-thiol aromatic potential; and 2. Practical methods they can implement to maximize desirable, tropical flavors in existing and/or new recipes

Sponsored Presentation: B2b Software Solutions Presenting: Free Digital Menus
11:25 am - 12:15 pm
Sponsored Presentation
Sponsored Presentation: B2b Software Solutions Presenting: Free Digital Menus
Sponsored Presentation
11:25 am - 12:15 pm
Marseilles & Portofino Rooms
Alex Johnson, Janaya Lopez, Terry March, B2B Software Solutions

B2B Software Solutions, will be presenting our FREE DIGITAL MENUS for breweries across the nation saving thousands of dollars every year while increasing the average sales ticket, reducing perceived wait time while improving the customer experience, simplify the ordering process, saving time by maintaining digital menus boards, lower costs and increase higher profit margins, brand consistency, visual appeal making communication easier and finally supporting each community we serve.

Closing Beer Reception -Food & Beer Stations on the Tradeshow floor
12:15 pm - 1:30 pm
Closing Beer Reception -Food & Beer Stations on the Tradeshow floor
12:15 pm - 1:30 pm
Garden Pavilion

Brewers Chat with Mcilhenney Brewing Company
12:35 pm - 12:55 pm
Brewers Chat with Mcilhenney Brewing Company
Garden Pavilion
Pat and Shawn Mcilhenney of Mcilhenney Brewing Company
Moderated by Brandon Hernández, San Diego Beer News

Hear from Pat and Shawn Mcilhenney of Mcilhenney Brewing Company as they discuss their brewery and beer trends during this informal Brewers Chat on the exhibit trade show floor. Moderated by Brandon Hernández, San Diego Beer News

Brewers Chat with Burgeon Beer Co.
1:00 pm - 1:20 pm
Brewers Chat with Burgeon Beer Co.
1:00 pm - 1:20 pm
Garden Pavilion
Anthony Tallman, Burgeon Beer Co.
Moderated by Brandon Hernández, San Diego Beer News

Hear from Anthony Tallman of Burgeon Beer Co. as he discusses his brewery and beer trends during this informal Brewers Chat on the exhibit trade show floor. Moderated by Brandon Hernández, San Diego Beer News.

Back to Top
Responsive Menu
Add more content here...