Schedule

CCBA 2021 Winter Conference Schedule

Conference schedule below! 

12 pm
1 pm
2 pm
3 pm
4 pm
5 pm
6 pm
7 pm
8 pm
Wednesday, December 1, 2021
Wednesday, December 1, 2021
Wednesday, December 1, 2021
REGISTRATION OPEN | Open 12 PM to 5:30 PM | Sheraton Grand Sacramento Hotel
12:00 pm - 5:30 pm
Pick up your badge early!
REGISTRATION OPEN | Open 12 PM to 5:30 PM | Sheraton Grand Sacramento Hotel
Pick up your badge early!

Welcome Reception at Drake's The Barn | 5:30 PM-7:30 PM |
5:30 pm - 7:30 pm
Join conference attendees for a Welcome Reception
Welcome Reception at Drake's The Barn | 5:30 PM-7:30 PM |
Join conference attendees for a Welcome Reception

Join CCBA staff, conference attendees, speakers, and sponsors at the Sunday Welcome Reception at Drake's The Barn in West Sacramento. Please note: You must be a conference attendee to RSVP and be 21 years old or older. Shuttles will be transporting attendees to the reception beginning at 5:15pm at the Sheraton Grand Sacramento Hotel. Address: Drake's The Barn, 985 Riverfront St, West Sacramento, CA 95691 For fast check in please BRING YOUR CONFERENCE BADGE to the reception. Badges can be picked up at the Sheraton Grand Sacramento Hotel at registration from12pm-5:30 pm


7:30 am
8:00 am
8:30 am
9:00 am
9:30 am
10:00 am
10:30 am
11:00 am
11:30 am
12:00 pm
12:30 pm
1:00 pm
1:30 pm
2:00 pm
2:30 pm
3:00 pm
3:30 pm
4:00 pm
4:30 pm
5:00 pm
5:30 pm
6:00 pm
6:30 pm
7:00 pm
Thursday, December 2, 2021
Thursday, December 2, 2021
Thursday, December 2, 2021
REGISTRATION OPEN | Open from 8AM-5PM
7:30 am - 8:00 am
REGISTRATION OPEN | Open from 8AM-5PM

Welcome Breakfast & Tradeshow | 8-9 AM | Camellia & Gardenia Ballrooms |
8:00 am - 9:00 am
Sponsored by California Family Beer Distributors
Welcome Breakfast & Tradeshow | 8-9 AM | Camellia & Gardenia Ballrooms |
Sponsored by California Family Beer Distributors
8:00 am - 9:00 am
Camellia & Gardenia Ballrooms

Opening Session with JB Shireman | 9-10 AM |Magnolia Ballroom
9:00 am - 10:00 am
Opening Session with JB Shireman | 9-10 AM |Magnolia Ballroom
9:00 am - 10:00 am
Magnolia Ballroom
JB Shireman

Creating a Great Taproom Experience: How to use social media to increase foot traffic to your brewery
10:10 am - 11:00 am
Creating a Great Taproom Experience: How to use social media to increase foot traffic to your brewery
10:10 am - 11:00 am
Magnolia Ballroom
Derek Gallanosa, Moksa Brewing

Hear from brewery marketing experts on how to increase foot traffic to your brewery taproom through social media channels. Creating a great taproom experience increases profit margins, improves employee morale and retention, and increases customer loyalty.

COVID Relief and Tax Law Update: What’s still left on the table and what’s upcoming with tax law changes
10:10 am - 11:00 am
COVID Relief and Tax Law Update: What’s still left on the table and what’s upcoming with tax law changes
10:10 am - 11:00 am
Tofanelli Ballroom, 2nd Floor
Lou Catalano, CPA with MUN CPAs

Join Lou Catalano, CPA with MUN CPAs for a discussion on remaining COVID relief programs, including EIDL Loan Increases, ERC Credits for 2021, and other COVID related programs. In addition, major tax changes are coming for 2022, Lou will review the latest changes and how they affect your brewery, owners and investors. We will discuss tax planning considerations and how to best position your brewery to navigate the changing tax landscape.

Staying Compliant with ABC Regulations
11:10 am - 12:00 pm
Hear directly from Matthew Botting, CA ABC General Counsel
Staying Compliant with ABC Regulations
Hear directly from Matthew Botting, CA ABC General Counsel
11:10 am - 12:00 pm
Magnolia Ballroom
Matthew Botting, California ABC

Every business in the alcohol beverage industry needs to comply with the regulations in the ABC act. Come to this seminar to learn directly from the ABC what common compliance issues occur in the marketplace and how to avoid them, the latest on the expiring regulatory relief, and details on next year’s mandatory RBS deadline.

Luncheon and Industry Update from Bart Watson, Brewers Association
12:10 pm - 1:30 pm
Luncheon & Industry Update from Bart Watson
Luncheon and Industry Update from Bart Watson, Brewers Association
Luncheon & Industry Update from Bart Watson
12:10 pm - 1:30 pm
Magnolia Ballroom
Bart Watson, Brewers Association

Hear from Bart Watson, Chief economist at the Brewers Association on the California craft beer industry, he will be discussing the results of the 2021 CCBA Economic Impact survey.

Why and how to build a purpose-driven organization
1:40 pm - 2:30 pm
Why and how to build a purpose-driven organization
1:40 pm - 2:30 pm
Magnolia Ballroom
Marty Compton, North Coast Brewing; Laurie Porter, Smog City Brewing; Natalie Cilurzo, Russian River Brewing

A panel discussion with brewery leaders on how they elevate their businesses through community engagement, non-profit donations and customer experience. A purpose-driven business is a business that not only focuses on making profits, but also focuses on making a difference at its core

Setting up a QA/QC Lab on a shoestring- Part 1: General Concepts
1:40 pm - 2:30 pm
Setting up a QA/QC Lab on a shoestring- Part 1: General Concepts
1:40 pm - 2:30 pm
Tofanelli Room, 2nd Floor
Jonathan Hughes, UC Davis Continuing and Professional Education

Quality Control (QC) is essential for any successful professional brewers, but complicated techniques and expensive laboratory equipment can make starting up a QC process or lab seem like a daunting task. This presentation will cover the concepts behind essential QC tests, and how you can set up a lab on a shoestring budget in your brewery. This course will arm you with the knowledge to design a routine testing plan for any size brewery and prepare you to establish a QC lab and start analyzing your beer.

California Workplace Harassment Investigations: How to Protect Your Business.
2:40 pm - 3:30 pm
California Workplace Harassment Investigations: How to Protect Your Business.
2:40 pm - 3:30 pm
 
Kari Brown, Spaulding McCullough & Tansil LLP (SMT)

In this session, you will learn how to 1) identify circumstances that require a workplace harassment investigation, 2) determine how the investigation should be conducted and 3) what to do once you have the investigation results. Key takeaways will also include important information regarding California’s sexual harassment training regulations and how to achieve compliance that not only meets minimum requirements but also protects your business against future risk of claims.

TTB formula and labeling requirements: The basics of compliance
2:40 pm - 3:30 pm
TTB formula and labeling requirements: The basics of compliance
2:40 pm - 3:30 pm
Tofanelli Room, 2nd Floor
Nicole Candelora, Quality Assurance Coordinator at Alcohol and Tobacco Tax and Trade Bureau and Stacey Cochiara, Formula Specialist at Alcohol and Tobacco Tax and Trade Bureau

In this session, a TTB formula expert will discuss which beers require TTB formula approval, and go over ingredients that are exempt from formula requirements. A TTB labeling expert will then talk about mandatory labeling requirements for beers and provide tips for getting labels approved the first time--including how to create accurate statements of composition for your specialty beers!

CCBA BREWERS RECEPTION! Brews & Bites on the Tradeshow Floor | Sponsored by MUN CPAs
3:30 pm - 5:30 pm
Beer, food, raffles, beer cocktails, and more!
CCBA BREWERS RECEPTION! Brews & Bites on the Tradeshow Floor | Sponsored by MUN CPAs
Beer, food, raffles, beer cocktails, and more!
3:30 pm - 5:30 pm
Camellia & Gardenia Ballrooms

Sponsored Networking Events Around Town- To Be Announced
6:00 pm - 7:00 pm
Check back for more details on off-site networking events happening after the conference
Sponsored Networking Events Around Town- To Be Announced
Check back for more details on off-site networking events happening after the conference
6:00 pm - 7:00 pm
Urban Roots Brewing & Smokehouse


7:30 am
8:00 am
8:30 am
9:00 am
9:30 am
10:00 am
10:30 am
11:00 am
11:30 am
12:00 pm
12:30 pm
1:00 pm
1:30 pm
2:00 pm
Friday, Dec. 3, 2021
Friday, Dec. 3, 2021
Friday, Dec. 3, 2021
REGISTRATION OPEN | Open from 8 AM-1 PM
7:30 am - 8:00 am
REGISTRATION OPEN | Open from 8 AM-1 PM

Breakfast Beer Reception | 8-9:30 AM | Camellia & Gardenia Ballrooms | SPONSORED BY BSG
8:00 am - 9:30 am
Beer Mimosas, Micheladas, and brewers breakfast!
Breakfast Beer Reception | 8-9:30 AM | Camellia & Gardenia Ballrooms | SPONSORED BY BSG
Beer Mimosas, Micheladas, and brewers breakfast!
8:00 am - 9:30 am
Camellia & Gardenia Ballrooms

2021 Legislative Recap and a look to 2022
9:30 am - 10:15 am
2021 Legislative Recap and a look to 2022

Join CCBA executive director, Lori Ajax and Chris Walker, CCBA Lobbyist for an update on the 2021 legislative session, new laws and 2022 legislative priorities.

Sponsored Presentation: The Power of Can - Integrated Solutions for Sourcing, Decorating and Packaging in Cans
10:20 am - 11:00 am
Sponsored Presentation: The Power of Can - Integrated Solutions for Sourcing, Decorating and Packaging in Cans
10:20 am - 11:00 am
 
Evan Singer, National Sales Manager for Vessel Packaging

Evan Singer, National Sales Manager for Vessel Packaging, provides an overview of options for can supply and decoration appropriate for any brewery from nano to national. Evan will discuss relative costs, lead times, minimums and availability for various types of decorated cans, and provide best practices for navigating the supply chain.

Setting up a QA/QC Lab on a shoestring- Part 2: Developing a QC lab/plan
10:20 am - 11:00 am
Setting up a QA/QC Lab on a shoestring- Part 2: Developing a QC lab/plan
10:20 am - 11:00 am
Tofanelli Room
Jonathan Hughes, UC Davis Continuing and Professional Education

If you missed Part 1 of these session on Thursday, you can still join speaker Jon Hughes, as he continues his discussion on setting up a QA/QC lab at your brewery. Topics covered will include yeast storage, counting and viability, how to detect and identify microbial contaminants, and how to measure beer quality parameters, such as color, IBUs, carbonation and diacetyl. This course will arm you with the knowledge to design a routine testing plan for any size brewery and prepare you to establish a QC lab and start analyzing your beer.

What is Employee Retention and how to implement best practices at your brewery
11:10 am - 12:00 pm
What is Employee Retention and how to implement best practices at your brewery
11:10 am - 12:00 pm
Magnolia Ballroom
Carolyn Burke, Russian River Brewing; Phil Cutti, Speakeasy/Hunters Point Brewery; Ashley Vevoda, Karl Strauss Brewing Company; Derrick Borgmann, Migration Brewing

Hear from this panel of brewery staff and HR experts as they discuss what you can do to positively impact employee retention during an unprecedented labor market. Key takeaways will be how to implement cost effective employee retention strategies, what impacts employee retention, resources for employees, perks, and more. Bring your questions for a Q&A with the panel.

Adapting to Chronic Drought in California
11:10 am - 12:00 pm
Adapting to Chronic Drought in California
11:10 am - 12:00 pm
Tofanelli Room
Dr. Jeffrey Mount, Senior Fellow at the Public Policy Institute of California

California is back in drought, with conditions likely to worsen next year if the rains do not come. With the exception of denial, there are many coping strategies. The craft brewing industry needs to pay close attention to the reliability of their supplies. This session examines the latest drought conditions, what to expect in the future, and how to adapt.

Luncheon & Brewers Panel: Insights & Industry Trends in 2022
12:00 pm - 1:15 pm
Closing Session & Luncheon
Luncheon & Brewers Panel: Insights & Industry Trends in 2022
Closing Session & Luncheon
12:00 pm - 1:15 pm
Magnolia Ballroom
John Martin, Drake's Brewing Co,; Joe Whitney, Sierra Nevada Brewing Co.; Adair Paterno, Sante Adairius Rustic Ales; Nico Freccia, 21st Amendment
Moderator: Tom McCormick

Hear from your peers as a panel of craft brewery leaders discuss the major trends affecting the California and US beer industry. This candid discussion, moderated by Tom McCormick, will offer varying views of critical industry topics including an exploration beyond beer, changing consumer habits and important business considerations for what’s next in 2022.

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