CCBA Spring 2021 Virtual Conference

Schedule

CCBA 2021 Spring Virtual Conference Schedule

Session topics listed below. You can register for the conference here.

9:00 am
9:30 am
10:00 am
10:30 am
11:00 am
11:30 am
12:00 pm
12:30 pm
1:00 pm
1:30 pm
2:00 pm
2:30 pm
3:00 pm
3:30 pm
4:00 pm
4:30 pm
5:00 pm
Monday, April 19, 2021
Monday, April 19, 2021
Monday, April 19, 2021
Credit Union Benefits for Yourself and Your Business
9:00 am - 9:00 am
Presented by Provident Credit Union
Credit Union Benefits for Yourself and Your Business
Joshua DeVincenzi Melander, Provident Credit Union

Opening Session: Legislative Update from Your Association
9:00 am - 10:00 am
General Session | Sponsored by MUN CPAs
Opening Session: Legislative Update from Your Association
General Session | Sponsored by MUN CPAs
9:00 am - 10:00 am
Lori Ajax, CCBA Executive Director; Chris Walker, Walker Strategies; Lynne Weaver, Three Weavers Brewing
SPECIAL GUEST: Director Dee Dee Myers of the Governor’s Office of Business and Economic Development (GO-Biz).

Join the CCBA for an update on all association efforts, activities, legislative priorities and leadership for 2021 and beyond. We will also be joined by Director Dee Dee Myers of the Governor’s Office of Business and Economic Development (GO-Biz).

Virtual Meet & Greet with Exhibitors
10:00 am - 10:45 am
Virtual Meet & Greet with Exhibitors
10:00 am - 10:45 am

Practical Cash Flow Management for Craft Breweries
10:45 am - 11:45 am
Practical Cash Flow Management for Craft Breweries
10:45 am - 11:45 am
Lou Catalano, Partner at MUN CPAs

Join us for a seminar discussing hands on tools for managing and modeling cash flow while your brewery experiences the ups and downs of the current business environment, from weathering the downs to being in position to capitalize on the ups.

Content Marketing: Engaging Customers in New Ways
10:45 am - 11:45 am
Sponsored by Hub International
Content Marketing: Engaging Customers in New Ways
Sponsored by Hub International
10:45 am - 11:45 am
Erik Fowler, White Labs and Chris Leguizamon, Pure Project Brewing

Quality content leads to quality engagement. The goal of a marketing plan is to create customer touchpoints that lead to action which is why content marketing is the current standard. Focusing on “what’s in it for the customer” helps creates a community of evangelists who help push your brand. We’ll explore the right balance of incorporating personality and information into your marketing channels, which channels are most effective, and the best ways of engaging with your customers.

Credit Union Benefits for Yourself and Your Business
12:00 pm - 12:45 pm
Presented By Provident Credit Union
Credit Union Benefits for Yourself and Your Business
Presented By Provident Credit Union
12:00 pm - 12:45 pm
Joshua DeVincenzi Melander, Provident Credit Union

Combining Lactic Acid Bacteria and Yeasts for Sour Beer Production
12:00 pm - 12:45 pm
Exhibitor Presentation By Fermentis
Combining Lactic Acid Bacteria and Yeasts for Sour Beer Production
Exhibitor Presentation By Fermentis
12:00 pm - 12:45 pm
Kevin Lane, Fermentis

Sour beers are rather complex and trendy; and they belong to a large number of flavorful beer styles. Nowadays brewers are looking for flavor diversification achieved by mix fermentations, but as well within shorter period of time and with high reproducibility, which can represent a big challenge for craft brewers. Kettle souring process is an easy way to produce them. In this case, acidity in beers is achieved then by two wort boiling steps. The first one contributes to sterilize the non-hopped wort produced through the mashing step. Then wort acidification is performed by a Lacid Acid Bacteria (LAB) addition in order to trigger lactic acid fermentation in a controlled manner. Annihilation of the living LAB cells is ensured by the following second boiling along with hop additions. Alcoholic fermentation is then performed as for a regular beer production. Various fermentation combinations between LAB strains (homo or hetero-fermentative strains) and Saccharomyces yeast strains (neutral, fruity, POF+) were designed to produce different sour beers. Biochemical analysis (fermentation kinetics, organic acid production, …) and sensorial evaluation were both performed on the final sour beers. The combination study shows LAB strains impact clearly flavor profile of the final beers.

"South African Hops: The Hidden Gem" AND "Brewshield: Safeguarding Your Beer & WLT-150: A Better Way to Barrel Age"
12:00 pm - 12:45 pm
Exhibitor Presentation by John Fearless Company
"South African Hops: The Hidden Gem" AND "Brewshield: Safeguarding Your Beer & WLT-150: A Better Way to Barrel Age"
Exhibitor Presentation by John Fearless Company
12:00 pm - 12:45 pm
Matt Johnson, Manager of Technical Brewing and Key Accounts and Chris Anderson,Consultant - Technical Support and Sales at John Fearless Company

Matt Johnson will be presenting a brief history of South African Hops, discussing the varietals, and their quality. Chris Anderson will be discussing applications, typical usage, and which beverages can benefit from incorporating the Stoak line of products. These include Brewshield and the WLT-150 lineup.

Online Beer Price Posting with the Alcoholic Beverage Control
1:00 pm - 2:00 pm
Online Beer Price Posting with the Alcoholic Beverage Control
1:00 pm - 2:00 pm
Lee Reigler, California ABC

An overview of California ABC’s new online Beer Price Posting system. We will discuss laws, regulations, and procedures surrounding the new system

Improving Efficiency In Small Breweries
1:00 pm - 2:00 pm
Sponsored By John Haas Inc.
Improving Efficiency In Small Breweries
Sponsored By John Haas Inc.
1:00 pm - 2:00 pm
Peter Hoey, Brewmaster & Owner of Urban Roots Brewing

Tips and tricks for fine tuning brewing and cellaring processes to capture small gains that result in savings of both time and money.

Know Your ABCs
2:30 pm - 3:30 pm
Know Your ABCs
2:30 pm - 3:30 pm
Roger Hanney, Hanney & Associates

Come with your ABC questions and get ready to talk through the basics, the FAQs and the nuances of tied-house law at this seminar!

Tax and Accounting Consequences of COVID-Relief
2:30 pm - 3:30 pm
Tax and Accounting Consequences of COVID-Relief
2:30 pm - 3:30 pm
Kirk Faris, Moss Adams LLP

Join this seminar for an overview of accounting issues and best practices for COVID-relief grants and credits, including: Paycheck Protection Loans, Employee Retention Tax Credits, FFCRA Sick leave and FMLA COVID-leave, EIDL Advance Grants, State and Local community grants and more!

Master Your Brewery with a Single Source of Truth
3:45 pm - 4:30 pm
Exhibitor Presentation by Encompass + Orchestra
Master Your Brewery with a Single Source of Truth
Exhibitor Presentation by Encompass + Orchestra
3:45 pm - 4:30 pm
Lawrence Lyman,Senior Sales Executive, Encompass + Orchestra

What tools are you using to run your business? Join us to take a look at how top breweries are leveraging systems to maintain compliance, control inventory costs, expand margins, increase sales, and more.

Becoming a Brewery Owner
3:45 pm - 4:30 pm
Exhibitor Presentation by Craft Kettle Brewing Equipment
Becoming a Brewery Owner
Exhibitor Presentation by Craft Kettle Brewing Equipment
3:45 pm - 4:30 pm
Matthew Amoss, CEO & Founder - Craft Kettle;Jeremy King: Brewery Design Consultant - Craft Kettle;Brad Landman: Brewery Design Consultant - Craft Kettle

Taking the plunge to brewery owner is very exciting and is within reach. We will help you build your brewery from the ground up. This talk will discuss budget, location selection, building a safety minded culture, driving efficiency, building a quality driven approach and choosing the right vendors for you.


9:00 am
9:30 am
10:00 am
10:30 am
11:00 am
11:30 am
12:00 pm
12:30 pm
1:00 pm
1:30 pm
2:00 pm
2:30 pm
3:00 pm
3:30 pm
4:00 pm
4:30 pm
5:00 pm
Tuesday, April 20, 2021
Tuesday, April 20, 2021
Tuesday, April 20, 2021
The Craft Market: Recovery Timing and Shape
9:00 am - 10:00 am
General Session | Sponsored by Les Vergers Boiron
The Craft Market: Recovery Timing and Shape
General Session | Sponsored by Les Vergers Boiron
9:00 am - 10:00 am
 

Craft Brewing in 2020 looked nothing like previous years. As the pandemic recedes, what will the craft market look like in 2021 and beyond? What has changed long-term and which trends might soon get back to “normal?”

"The Online Experience" Building Your Brand through Social Media & Consumer Engagement
10:30 am - 11:30 am
"The Online Experience" Building Your Brand through Social Media & Consumer Engagement
10:30 am - 11:30 am
Derek Gallagnosa, Moksa Brewing Co.

What’s your TPO? Quality Control in Packaging
10:30 am - 11:30 am
Sponsored by Anton Paar
What’s your TPO? Quality Control in Packaging
Sponsored by Anton Paar
10:30 am - 11:30 am
Vinnie Cilurzo & Taylor Lane, Russian River Brewing

You spend a lot of time, effort, and money to produce an incredible batch of beer, now it is time to package it. Once you start the packaging run, how do you test and check for quality in your packaging operations? In this presentation, Taylor Lane and Vinnie Cilurzo will walk you through Russian River Brewing Company’s packaging QC/QA program including DO/TPO measurements, Co2 validation, bottle crown checks, can seam checks, as well as confirming bottle, can, and keg sanitation effectiveness. In addition, Taylor and Vinnie hope that you will walk away with a better understanding of the widely misunderstood differences between DO, shaken DO, and TPO.

Preparing for busy season: How to optimize processes so you can make and sell more beer this summer
12:00 pm - 12:45 pm
Exhibitor Presentation by Ekos
Preparing for busy season: How to optimize processes so you can make and sell more beer this summer
Exhibitor Presentation by Ekos
12:00 pm - 12:45 pm
Alec Johnson, Ekos; Robert Raney, Sonoma Springs Brewery; Francesca Colombo, Temblor Brewing; Rob Lightner, East Brother Beer Co.

Spring is in the air and with higher temperatures comes higher beer consumption. Whether you’re located in a touristy destination or are a local favorite, summer is one of the busiest times for breweries in California. But what can you do now to make sure you’re set up for success? In this session, Ekos will moderate a discussion of California brewers to talk about how they streamline processes, what they do to attract customers and sell more beer, and their plan for the upcoming season.

Biotransformation: Understanding the relationship between Hops and Yeast
12:00 pm - 12:45 pm
Exhibitor Presentation by Lallemand Brewing
Biotransformation: Understanding the relationship between Hops and Yeast
Exhibitor Presentation by Lallemand Brewing
12:00 pm - 12:45 pm
Kyle Somers, Technical Sales Manager CA, AZ, & NM - Lallemand Brewing

This presentation will be on the interaction between enzymes naturally present in yeast, and how they interact with compounds naturally present in hops in order to make them flavor active. With this understanding will come another tool for brewers to create interesting hop forward beers, and to make efficient use of the aromatics present in their hops.

Executive Session: Small Brewer Perspectives on the Big Alcohol Beverage Picture
1:15 pm - 2:15 pm
Sponsored by Carle, Mackie, Power & Ross LLP
Executive Session: Small Brewer Perspectives on the Big Alcohol Beverage Picture
Sponsored by Carle, Mackie, Power & Ross LLP
1:15 pm - 2:15 pm
Moderator: Christopher Shepard
Panelist: Douglas Constantiner, Societe Brewing; Laurie Porter, Smog City Brewing; Joe Whitney, Sierra Nevada Brewing

Hear from your peers as a panel of small brewery leaders react and respond to the major trends affecting the US and California alcohol beverage and beer industries. Featuring folks who lead some of the largest and smallest breweries in the state, the discussion will offer varying views of critical industry topics, from exploration beyond beer and disruptive distribution changes to key business and policy considerations for a post-pandemic world. Moderator Christopher Shepard, senior editor of Craft Brew News, will offer insight from a national perspective and share additional commentary from other California voices.

Starting Points for Sustainable Practices at Your Brewery
1:15 pm - 2:15 pm
Sponsored By Crosby Hop Farm
Starting Points for Sustainable Practices at Your Brewery
Sponsored By Crosby Hop Farm
1:15 pm - 2:15 pm
Mark Fischer, Firestone Walker Brewing Company

From waste management to brew days, sit down with Firestone Walker’s Brewery Operations Director to discuss where to start as you build out brewery-specific goals for sustainability.

Growing Your Brand through Distribution & Retail
2:45 pm - 3:45 pm
Sponsored By Dinsmore & Shohl LLP
Growing Your Brand through Distribution & Retail
Sponsored By Dinsmore & Shohl LLP
2:45 pm - 3:45 pm
Cathy Dolan, Smog City Brewing and Jill Olesh, Pizza Port Brewing

Join this panel discussion to identify how you can improve your brewery's brand through supplier, wholesaler & retail relationships. Topics include: managing your expectations in the market, understanding your customers, and engaging with your wholesaler. Some tactical skills will be discussed, including how to work with production to appropriately forecast and ensure adequate inventory for your market footprint and how to use this data to support your brewery's growth. Key Takeaways: Developing your brand identity, wholesaler and retail relationship building best practices and the power of data & language.

Common HR & Compliance Concerns During and After a Pandemic
2:45 pm - 3:45 pm
Common HR & Compliance Concerns During and After a Pandemic
2:45 pm - 3:45 pm
Amy Lessa, Fisher & Phillips

Join CCBA allied trade members, Fisher Phillips, as they discuss some of the compliance concerns and best practices in HR law as the state starts to reopen and businesses bring their teams back to work.

Cutting-Edge Technologies That Can Take You to the Next Level
4:00 pm - 4:45 pm
Exhibitor Presentation by GEA North America
Cutting-Edge Technologies That Can Take You to the Next Level
Exhibitor Presentation by GEA North America
4:00 pm - 4:45 pm
Eric Wickler,Western Regional Sales Manager, Brewery and Filling Applications, GEA North America

Craft brewers understand that quality, consistency and efficiency are of the most importance in the increasingly competitive craft beer market. GEA technologies have allowed craft brewers to produce better beer while growing their businesses’. Join us to discuss cutting-edge technologies including wet conditioned milling, artisanal brewhouses, yeast propagation and innovative flexible packaging that can change the way you brew.

Thinking of Canning? Here's What You Should Know...
4:00 pm - 4:45 pm
Exhibitor Presentation By Pneumatic Scale Angelus
Thinking of Canning? Here's What You Should Know...
Exhibitor Presentation By Pneumatic Scale Angelus
4:00 pm - 4:45 pm
Mark Pirog, Director of Seamer Sales, Pneumatic Scale Angelus; Kyle Kelleher, Craft Beer Sales Executive, Pneumatic Scale Angelus Connor McCaulley, Craft Beer Sales Executive, Pneumatic Scale Angelus Mark Saylor, Craft Beer Sales Executive, Pneumatic Scale Angelus

If there's anything COVID-19 has taught us, it's that focusing on how you're going to package your beer is as important as how you brew it. If you've been considering canning your own beer, there are some things you should know about the process and about the equipment you choose to help you do it. Focusing on how you package your product is essential to ensure you get the best beer possible into the hands of your customers who love it. In this session, we'll share the expertise we've gained through more than a century of canning, and most recently, the best practices we've witnessed and developed from working with brewers like you. Come with your questions - we're ready to answer!

Back to Top