CCBA Spring 2020 Conference, San Diego

Schedule

CCBA Spring 2020 Conference Schedule

UPDATE FOR SPEAKERS: CCBA is greatly appreciative of all of our confirmed conference speakers and their dedication to providing valuable educational opportunities to our members. Although we won’t be able to provide these opportunities at the Spring Conference as planned, CCBA may still contact you to inquire about adding your seminar to a CCBA conference in the future. Additionally, for those speakers who would like to put their content into blog or webinar form, CCBA would be happy to provide these resources to our members when and where appropriate.

11 am
12 pm
1 pm
2 pm
3 pm
4 pm
5 pm
6 pm
7 pm
8 pm
Monday, May 11, 2020
Monday, May 11, 2020
Monday, May 11, 2020
REGISTRATION OPEN | Open 11:30 AM to 5:30 PM | San Diego Mission Bay Resort
11:30 am - 1:30 pm
Pick up your badge early!
REGISTRATION OPEN | Open 11:30 AM to 5:30 PM | San Diego Mission Bay Resort
Pick up your badge early!

Advanced Technical Seminar: Yeast Handling Best Practices
1:20 pm - 5:00 pm
Separately Ticketed Off-Site Event
Advanced Technical Seminar: Yeast Handling Best Practices
Separately Ticketed Off-Site Event

Join MBAA, CCBA & White Labs for a two and a half-hour advanced class on proper yeast handling. Learn how to get the most from your culture by extending generations, all while monitoring your fermentation to ensure optimal performance. Topics covered include: ideal yeast collection and storage conditions, yeast condition and health, sample fermentation profiles, a look at common fermentation problems caused by poor yeast handling, and 30-minute hands-on cell counting and viability testing demonstration. Location: Stone Liberty Station - 2816 Historic Decatur Rd. #116, Liberty Station, San Diego, CA 92110

Welcome Reception at Modern Times Beer Co. | 5:30 PM-7:30 PM | Sponsored by Moss Adams LLP
5:30 pm - 7:30 pm
Join conference attendees for a Welcome Reception
Welcome Reception at Modern Times Beer Co. | 5:30 PM-7:30 PM | Sponsored by Moss Adams LLP
Join conference attendees for a Welcome Reception

Join CCBA staff, conference attendees, speakers, and sponsors at the Monday Welcome Reception. Attendees must be 21 years old or older to register and participate. Shuttle buses will transport attendees from the San Diego Mission Bay Resort to the Modern Times Point Loma location beginning at 5:10pm. For fast check in please BRING YOUR CONFERENCE BADGE to the reception. Badges can be picked up at the hotel at registration from 11:30am-5:30pm on Monday.


7:30 am
8:00 am
8:30 am
9:00 am
9:30 am
10:00 am
10:30 am
11:00 am
11:30 am
12:00 pm
12:30 pm
1:00 pm
1:30 pm
2:00 pm
2:30 pm
3:00 pm
3:30 pm
4:00 pm
4:30 pm
5:00 pm
5:30 pm
6:00 pm
6:30 pm
7:00 pm
7:30 pm
8:00 pm
Tuesday, May 12, 2020
Tuesday, May 12, 2020
Tuesday, May 12, 2020
REGISTRATION OPEN | Open from 8AM-5PM
7:30 am - 8:00 am
REGISTRATION OPEN | Open from 8AM-5PM

Welcome Breakfast & Trade show | 8:00-9:15 AM | Garden Pavilion |
8:00 am - 9:15 am
Welcome Breakfast & Trade show | 8:00-9:15 AM | Garden Pavilion |
8:00 am - 9:15 am
Garden Pavilion

CCBA 2020 Legislative Update & Board Introductions | 9:15 AM- 10:20AM | Sorrento-Monte Carlo Rooms
9:15 am - 10:20 am
General Session
CCBA 2020 Legislative Update & Board Introductions | 9:15 AM- 10:20AM | Sorrento-Monte Carlo Rooms
General Session
9:15 am - 10:20 am
Sorrento-Monte Carlo Rooms
Tom McCormick, CCBA & Chris Walker, Walker Strategies; CCBA Board of Directors

As competition increases in the craft brewing and alcohol beverage industry, the dynamics also change at the State Capitol. Every year bills impacting the privileges to brew and sell beer are introduced and the CCBA is your advocate during the legislative process. Come learn from the CCBA Government Affairs team what bills from the 2019 legislative session became law in January, a recap of the major victories and battles from the past year, and current legislative issues in 2020 and how you can help.

Beer Fatigue and Bartender Burnout: How to Keep Your Staff Excited About Your Beer
10:30 am - 11:20 am
Intermediate
Beer Fatigue and Bartender Burnout: How to Keep Your Staff Excited About Your Beer
Intermediate
10:30 am - 11:20 am
St. Tropez Room
Emily Thomas, Santa Cruz Mountain Brewing Co.

Bartender Burnout and Beer Fatigue: How to keep good bartenders engaged. A good bartender is key to a successful guest experience. The very qualities that make a good bartender; friendliness, excited about beer and engagement, are a challenge to maintain daily. Ability to diagnose bartender burnout and beer fatigue is the first step. Finding creative solutions to keep good bartenders excited and engaged is next. In this workshop, we’ll examine ways to spot and prevent burnout and creative solutions to solve for it.

IBUseless? A Look at Calculations, Measurements and What it Means Today
10:30 am - 11:20 am
Intermediate - Advanced
IBUseless? A Look at Calculations, Measurements and What it Means Today
Intermediate - Advanced
10:30 am - 11:20 am
Terrazza Ballroom
Johnathan Hughes, Heretic Brewing Co.

The most widely-used process for measuring bitterness in beer, the IBU, was conceived of more than 50 years ago, long before the advent of the modern American IPA. This presentation will explore how IBUs are measured and estimated, and how modern recipe design may be rendering the IBU obsolete.

Members Only Session: 2020 Government Affairs Issues and Strategy
10:30 am - 11:20 am
All Levels
Members Only Session: 2020 Government Affairs Issues and Strategy
All Levels
10:30 am - 11:20 am
Marseilles & Portofino Rooms
CCBA Staff

Join CCBA's Government Affairs team for an in-depth update on current legislative & policy issues. This meeting is for brewery members only and will provide the opportunity for you to provide feedback on legislative priorities. Please join this meeting if you are interested in getting more involved with the CCBA's Government Affairs program.

Perspectives on Leadership
11:30 am - 12:20 pm
Intermediate
Perspectives on Leadership
Intermediate
11:30 am - 12:20 pm
St. Tropez Room
Timothy Parker, Chula Vista Brewery; Laina McFerren, Wolf Creek Brewery
Moderator: Lynne Weaver, Three Weavers Brewing Co.

Being a good "leader" for your company and your community is not always something you can easily describe. Pulling from past careers, mentors and lessons gleaned over the years, this lively panel discussion will help attendees learn how to define and refine "leadership" in the brewing industry.

Staying Compliant with ABC Regulations
11:30 am - 12:20 pm
All Levels
Staying Compliant with ABC Regulations
All Levels
11:30 am - 12:20 pm
Terrazza Ballroom
Matthew Botting, CA Alcoholic Beverage Control

Every business in the alcohol beverage industry needs to comply with the regulations in the ABC act. Come to this seminar to learn directly from the ABC what common compliance issues they see in the marketplace and how to avoid them.

Brewhouse Efficiencies: Quantifying Production in Dollars and Cents
11:30 am - 12:20 pm
Intermediate
Brewhouse Efficiencies: Quantifying Production in Dollars and Cents
Intermediate
11:30 am - 12:20 pm
Marseilles & Portofino Rooms
Peter Hoey, Urban Roots Brewing & Smokehouse

Learn from a long-time industry veteran how his focus on brewhouse efficiencies contributes to the bottom line of the business.

Luncheon Key Note: Authenticity and Differentiation in a Changing Industry
12:20 pm - 1:30 pm
General Session
Luncheon Key Note: Authenticity and Differentiation in a Changing Industry
General Session
12:20 pm - 1:30 pm
Sorrento-Monte Carlo Rooms
Nico Freccia, 21st Amendment; Dick Cantwell, Magnolia Brewing Co.; Dande Bagby, Bagby Brewing Co.;
Moderator: Tomme Arthur, Port Brewing Co. & The Lost Abbey

With more than 1,000 breweries operating across the Golden State, how do you stand out? When selecting what styles to brew next, do you chase the trends or hunker down? Do you anticipate how the industry is changing next year and evolve your business to meet consumer demands? Join this panel for a thoughtful discussion on how to differentiate when change is top of mind for everyone.

Beer Stations & Tradeshow Open
1:40 pm - 3:30 pm
Beer Stations & Tradeshow Open
1:40 pm - 3:30 pm
Garden Pavilion

Beer Stations & Trade Show Open
1:40 pm - 3:30 pm
Beer Stations & Trade Show Open
1:40 pm - 3:30 pm
Garden Pavilion

Yeast: More Strains, Less Pains
1:40 pm - 2:30 pm
Intermediate
Yeast: More Strains, Less Pains
Intermediate
1:40 pm - 2:30 pm
St. Tropez Room
Teresa Psuty, Crooked Lane Brewing Co.

How to manage multiple strains of yeast in your brewery to create diverse and authentic beer styles. Everyone knows how important yeast character is when you are producing beers of classic and innovative new styles, but how do you keep your yeast in top condition when you have not one, but four “house” strains? At Crooked Lane, we often have up to five yeast strains at a given time, and we will share some tips and tricks about making award winning beer by keeping yeast happy and ready to make great beer for you.

Roundtable: Women in Leadership: Strategies for Developing Yourself and Others
1:40 pm - 2:30 pm
Roundtable Discussion
Roundtable: Women in Leadership: Strategies for Developing Yourself and Others
Roundtable Discussion
1:40 pm - 2:30 pm
Marbella & Las Palmas Rooms
Virginia Morrison, Second Chance Beer Co.

Join this discussion group to brainstorm the best ways to train, grow, support and encourage future generations of leaders in the beer industry. This roundtable will pose hypothetical scenarios and seek the best ways to encourage inclusion, build communication skills and cultivate stronger leaders.

Roundtable Discussion: HR
1:40 pm - 2:30 pm
Roundtable Discussion
Roundtable Discussion: HR
Roundtable Discussion
1:40 pm - 2:30 pm
Marseilles & Portofino Rooms

This roundtable discussion will facilitate an interactive conversation on common HR and compliance concerns, conflict and resolution practices, staff training and management and more. This group is open to anyone providing HR at their brewery.

So You Want to Open a Brewpub? What to Think About Before Adding Food Service at Your Brewery
2:40 pm - 3:30 pm
Intermediate
So You Want to Open a Brewpub? What to Think About Before Adding Food Service at Your Brewery
Intermediate
2:40 pm - 3:30 pm
St. Tropez Room
Barry Braden, Fieldwork Brewing Co.; Gina Marsaglia, Pizza Port Brewing Co.; Lee Doxtader, San Diego Brewing Co.
Moderator: Julian Shrago, Beachwood Brewing & BBQ

The cost of business in CA is getting increasingly difficult, especially when you pile on the labor and food costs associated with a restaurant component. How flexible is your business model? Are you ready to ask yourself some hard questions that will help your business stay viable? Join this panel discussion for a reflection on right choices, wrong choices and what to be thinking about if you operate a brewpub in California.

Roundtable: Brewery Owner/Founder/CEO 1-5yrs
2:40 pm - 3:30 pm
Roundtable Discussion
Roundtable: Brewery Owner/Founder/CEO 1-5yrs
Roundtable Discussion
2:40 pm - 3:30 pm
Marbella & Las Palmas Rooms

Join this roundtable if your brewery has been operating between 1-5 years to connect with your industry peers and share challenges, insights, resources and build your network. This facilitated mentoring group will provide valuable discussions topics to consider into the next five years of your business.

Roundtable: Brewery Owner/Founder/CEO 5+ Years
2:40 pm - 3:30 pm
Roundtable Discussion
Roundtable: Brewery Owner/Founder/CEO 5+ Years
Roundtable Discussion
2:40 pm - 3:30 pm
Marseilles & Portofino Rooms
Ken Anthony, Device Brewing Co.

Join this roundtable if your brewery is more than 5 years old to connect with your industry peers, find mentors, share challenges and build your network. This facilitated mentoring group will provide valuable discussions topics to consider into the next era of this industry and your business.

Brews & Bites on the Trade Show Floor in the Garden Pavilion
3:30 pm - 5:30 pm
Brews & Bites on the Trade Show Floor in the Garden Pavilion
3:30 pm - 5:30 pm
Garden Pavilion

Brew Talks On the Trade Show Floor: Brewing with Kviek Yeast
3:45 pm - 4:15 pm
All Levels
Brew Talks On the Trade Show Floor: Brewing with Kviek Yeast
3:45 PM-4 PM
Trade show floor, Garden Pavilion
Joe Kurowski, White Labs Brewing

New to the CCBA Members Conference, Brew Talks are an educational tasting opportunity on the tradeshow floor. In this talk, learn from White Labs Head Brewer, Joe Kurowski, about their experience brewing with Kviek yeast and the benefits in doing so.

Brew Talks on the Trade Show Floor: Brewing Hard Seltzer
4:20 pm - 4:50 pm
All Levels
Brew Talks on the Trade Show Floor: Brewing Hard Seltzer
4:20 PM- 4:35 PM
Trade show Floor, Garden Pavilion
Marissa Elias, Eel River Brewing Co.

New to the CCBA Members Conference, Brew Talks are an educational tasting opportunity on the tradeshow floor. In this talk, take a deep dive into the world of craft brewed hard seltzers. Discuss challenges, opportunities and what distribution looks like in the segment. As the first craft brewed hard sparkling water available on the West Coast, we have had the opportunity to learn things the hard way and want to share our journey.

Dinner Reception at Coronado brewing Co- San Diego Tasting Room| 6pm-8pm |
6:00 pm - 8:00 pm
Separately ticketed event
Dinner Reception at Coronado brewing Co- San Diego Tasting Room| 6pm-8pm |
Separately ticketed event
6:00 pm - 8:00 pm
Coronado Brewing Co., San Diego Tasting Room, 1205 Knoxville St, San Diego, CA 92110

Separately Ticketed event. Free shuttles will transport attendees to and from the hotel and Coronado Brewing Co.'s San Diego Tasting Room

Tuesday, May 12, 2020

7:00 am
7:30 am
8:00 am
8:30 am
9:00 am
9:30 am
10:00 am
10:30 am
11:00 am
11:30 am
12:00 pm
12:30 pm
1:00 pm
1:30 pm
2:00 pm
2:30 pm
3:00 pm
3:30 pm
Wednesday, May 13, 2020
Wednesday, May 13, 2020
Wednesday, May 13, 2020
REGISTRATION OPEN | Open from 8 AM-2 PM
7:00 am - 7:30 am
REGISTRATION OPEN | Open from 8 AM-2 PM

Wellness Activity: 7:30 -8:30 AM
7:30 am - 8:30 am
More details coming soon
Wellness Activity: 7:30 -8:30 AM
More details coming soon
7:30 am - 8:30 am
TBD

Trade Show Open-Coffee & Bagels | 8: 30-10 am | Garden Pavilion |
8:30 am - 10:00 am
Trade Show Open-Coffee & Bagels | 8: 30-10 am | Garden Pavilion |
8:30 am - 10:00 am
Pavilion

Brew Talk on the Trade Show Floor: Brewing Non-Alcoholic Beer
9:00 am - 9:30 am
All Levels
Brew Talk on the Trade Show Floor: Brewing Non-Alcoholic Beer
9:00-9:15 AM
Trade show floor, Garden Pavilion
Kevin Barnes, Two Roots Brewing

New to the CCBA Members Conference, Brew Talks are an educational tasting opportunity on the tradeshow floor. In this talk, discuss the data around the rise of low and non-alcoholic adult beverages, the pivot from “regular” beer to non-alcoholic beer, and the process behind the product.

Brew Talk on the Trade Show floor: The Era of Brewing Collaboration
9:35 am - 10:00 am
All Levels
Brew Talk on the Trade Show floor: The Era of Brewing Collaboration
9:35 AM- 9:50 AM
Trade show Floor, Garden Pavilion
Cesar Torres, Burgeon Beer Co.

New to the CCBA Members Conference, Brew Talks are an educational tasting opportunity on the tradeshow floor. We are all familiar with brewing collaborations, but what is the true impact of these partnerships? In this talk we will discuss the potential magnitude of collaborations in both brewery production and marketing, and how these beers aided in Burgeon Beer Company’s early success.

Marketing and Growing Your Brewery in Compliance with ABC Regulations
10:10 am - 11:00 am
All Levels
Marketing and Growing Your Brewery in Compliance with ABC Regulations
All Levels
10:10 am - 11:00 am
St. Tropez Room
Roger Hanney, Hanney and Associates

Come ready to take some notes! ABC consultant Roger Hanney will cover dos, don'ts and best practices to help your team stay in line with ABC regulations and avoid fines. Topics will include everything from event partnerships to marketing 101.

Marketing: How to Keep Your Brand Fresh
10:10 am - 11:00 am
Intermediate - Advanced
Marketing: How to Keep Your Brand Fresh
Intermediate - Advanced
10:10 am - 11:00 am
Terrazza Room
Leif Miltenberger, Hired Guns

Rebranding your brewery is no small thing and should not be entered into lightly. Join us for a discussion of industry standards and best practices for keeping your brewery brand from getting stale. Understand the reasons behind brewery rebranding projects by looking back at the history of brewery rebrands and the events that triggered them. Learn about how far you can safely push a rebranding project by looking at case studies of successful and unsuccessful brewery rebrands. And prepare to shift your packaging design mindset to take advantage of powerful new innovations in packaging technology.

Setting the Scene: Leveling Up Your Customer Experience through Design Layout, Guest Interaction and Service Style
10:10 am - 11:00 am
Intermediate
Setting the Scene: Leveling Up Your Customer Experience through Design Layout, Guest Interaction and Service Style
Intermediate
10:10 am - 11:00 am
Marseilles & Portofino Rooms
Marvin Maldonado, Federalist & Neighborhood Pizzeria

Opening or expanding your taproom? Trying to attract and retain guest? What trends in food and alcohol service, consumer behavior, and employee training have made other breweries, bars and restaurants successful? How can you create those experiences at your facility? As a designer, developer and operator of two of Northern California’s most successful bars and taprooms, Marvin Maldonado will dig into the principles of storytelling, architectural design, service style and guest interaction that will increase the hospitality experience for your guests.

Learning to Lead: How To Be A Successful Manager In Beer
11:10 am - 12:00 pm
Intermediate
Learning to Lead: How To Be A Successful Manager In Beer
Intermediate
11:10 am - 12:00 pm
St. Tropez Room
Shannon Lynette, Burning Beard Brewing Co.; Amy Spackman, North Park Beer Co.; Maria Cizek, Eppig Brewing Co.
Moderator: Beth Demmon, Pink Booths San Diego

Regardless of whether your team is large or small, all managers working in the beer industry face a myriad of obstacles. From being taken seriously in a notoriously laid-back community to recognizing potential problems surrounding alcohol consumption, this panel will discuss real-world scenarios and offer first-hand techniques on how to efficiently manage both consumers and employees at bars and breweries.

Demystifying Hard Kombucha
11:10 am - 12:00 pm
Intermediate
Demystifying Hard Kombucha
Intermediate
11:10 am - 12:00 pm
Terrazza Room
Kyle Oliver, Boochcraft

Boochcraft Lead Scientist and R&D Innovation Brewer Kyle Oliver breaks down the ins and outs of brewing hard kombucha. From botanical infusions to SCOBY handling, the craft of kombucha isn't as far of a departure from craft beer as one might think.

The Pathway to Profitable Growth: How Pro Breweries Manage Cash, Invest In Growth, and Trailblaze The Industry
11:10 am - 12:00 pm
Intermediate - Advanced
The Pathway to Profitable Growth: How Pro Breweries Manage Cash, Invest In Growth, and Trailblaze The Industry
Intermediate - Advanced
11:10 am - 12:00 pm
Marseilles & Portofino Rooms
Chris Farmand, Small Batch Standard

The Craft Gold Rush is over. Today we find ourselves in an unforgiving, competitive craft market. The demands on owners and operators have escalated. The barriers to success continue to stack up. The business model has evolved. The game has changed. The good news? Craft is still an underdog, and there is a clear path forward to profitable growth for those who are willing to walk it. More than a few breweries have decided to act and Turn Pro. Will you?

Trade Show Open: Lunch & Beer Talk
12:00 pm - 1:30 pm
Trade Show Open: Lunch & Beer Talk
12:00 pm - 1:30 pm
Garden Pavilion

Brew Talk on the Trade Show Floor: Brewing for the Gluten Free
1:00 pm - 1:30 pm
All Levels
Brew Talk on the Trade Show Floor: Brewing for the Gluten Free
1 PM- 1:15 PM
Trade show floor, Garden Pavilion
Jim Byers, Skyland Ale Works

New to the CCBA Members Conference, Brew Talks are an educational tasting opportunity on the tradeshow floor. In this talk, learn how to produce good beer with no concerns about your brand ending up on the Gluten Free Shelf at your local retailer.

Data Point and Pints: Using the Taproom to get Real Consumer Feedback
1:30 pm - 2:20 pm
Intermediate
Data Point and Pints: Using the Taproom to get Real Consumer Feedback
Intermediate
1:30 pm - 2:20 pm
St. Tropez Room
Lindsay Barr, Draughtlab

Craft brewers go through great lengths to make the best product, but in the end, success comes down to only one thing: does the consumer like your beer? In this seminar, various consumer testing methods will be presented, and real data will be used to display how consumer testing can inform product development decisions. Participants will walk away knowing how to use their taprooms to engage consumers in a meaningful way while capturing useful consumer feedback.

2020 Employment Law Update: New Employment Laws That Apply to Your Brewery and How to Comply
1:30 pm - 2:20 pm
Intermediate
2020 Employment Law Update: New Employment Laws That Apply to Your Brewery and How to Comply
Intermediate
1:30 pm - 2:20 pm
Marseilles & Portofino Rooms
Amy Lessa, Fisher & Phillips LLP

Governor Newsom recently signed numerous significant pieces of legislation that impact employers across California. The new legislation ranges from a ban on mandatory arbitration agreements to a complete rewrite of the rules for the use of independent contractors, to a general prohibition on “no-rehire” clauses in settlement agreements, to expanding lactation accommodation requirements, and more. We will cover these and other relevant topics as well as the impact of recent significant court decisions impacting California workplaces that you need to know about to protect your brewery.

Increasing Sales Through Customer Experience: Understanding Experiential Beer Marketing
2:30 pm - 3:20 pm
Intermediate
Increasing Sales Through Customer Experience: Understanding Experiential Beer Marketing
Intermediate
2:30 pm - 3:20 pm
St. Tropez Room
Brandon Borgel, Boochcraft; Additional Panelists TBA
Moderator: Hoby Wedler, Senspoint Design

Come join us for a lively discussion of the current state of experiential marketing across beer, kombucha, and cider! During this engaging, educational, and entertaining panel discussion moderated by Dr. Hoby Wedler of Senspoint, we will explore the current state of marketing by experience in the above three industries. We will discuss how the power of creating excellent, engaging, and inclusive experiences is game changing when it comes to selling product.

An Ounce of Prevention is Worth a Pint of Cure
2:30 pm - 3:20 pm
Intermediate
An Ounce of Prevention is Worth a Pint of Cure
Intermediate
2:30 pm - 3:20 pm
Marseilles & Portofino Rooms
Corey Day and Todd Friedman, Stoel Rives LLP

The presentation will focus on the legal issues/devices that can help a business survive a downturn and limit liability. Brewers will 1) learn how their corporate structure informs/limits how they can act in the future and 2) identify their contractual liability (from both supply and production contracts) and methods/best practices for negotiating future contracts in an uncertain beer market.

Wednesday, May 13, 2020

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