Join CCBA staff, conference attendees, speakers, and sponsors at the Sunday Welcome Reception at Drake's The Barn in West Sacramento. Please note: You must be a conference attendee to RSVP and be 21 years old or older. Shuttles will be transporting attendees to the reception beginning at 5:15pm at the Sheraton Grand Sacramento Hotel. Address: Drake's The Barn, 985 Riverfront St, West Sacramento, CA 95691 For fast check in please BRING YOUR CONFERENCE BADGE to the reception. Badges can be picked up at the Sheraton Grand Sacramento Hotel at registration from12pm-5:30 pm

Hear from brewery marketing experts on how to increase foot traffic to your brewery taproom through social media channels. Creating a great taproom experience increases profit margins, improves employee morale and retention, and increases customer loyalty.

Join Lou Catalano, CPA with MUN CPAs for a discussion on remaining COVID relief programs, including EIDL Loan Increases, ERC Credits for 2021, and other COVID related programs. In addition, major tax changes are coming for 2022, Lou will review the latest changes and how they affect your brewery, owners and investors. We will discuss tax planning considerations and how to best position your brewery to navigate the changing tax landscape.

Every business in the alcohol beverage industry needs to comply with the regulations in the ABC act. Come to this seminar to learn directly from the ABC what common compliance issues occur in the marketplace and how to avoid them, the latest on the expiring regulatory relief, and details on next year’s mandatory RBS deadline.

Hear from Bart Watson, Chief economist at the Brewers Association on the California craft beer industry, he will be discussing the results of the 2021 CCBA Economic Impact survey.

A panel discussion with brewery leaders on how they elevate their businesses through community engagement, non-profit donations and customer experience. A purpose-driven business is a business that not only focuses on making profits, but also focuses on making a difference at its core

Quality Control (QC) is essential for any successful professional brewers, but complicated techniques and expensive laboratory equipment can make starting up a QC process or lab seem like a daunting task. This presentation will cover the concepts behind essential QC tests, and how you can set up a lab on a shoestring budget in your brewery. This course will arm you with the knowledge to design a routine testing plan for any size brewery and prepare you to establish a QC lab and start analyzing your beer.

In this session, you will learn how to 1) identify circumstances that require a workplace harassment investigation, 2) determine how the investigation should be conducted and 3) what to do once you have the investigation results. Key takeaways will also include important information regarding California’s sexual harassment training regulations and how to achieve compliance that not only meets minimum requirements but also protects your business against future risk of claims.

In this session, a TTB formula expert will discuss which beers require TTB formula approval, and go over ingredients that are exempt from formula requirements. A TTB labeling expert will then talk about mandatory labeling requirements for beers and provide tips for getting labels approved the first time--including how to create accurate statements of composition for your specialty beers!

Join CCBA executive director, Lori Ajax and Chris Walker, CCBA Lobbyist for an update on the 2021 legislative session, new laws and 2022 legislative priorities.

Evan Singer, National Sales Manager for Vessel Packaging, provides an overview of options for can supply and decoration appropriate for any brewery from nano to national. Evan will discuss relative costs, lead times, minimums and availability for various types of decorated cans, and provide best practices for navigating the supply chain.

If you missed Part 1 of these session on Thursday, you can still join speaker Jon Hughes, as he continues his discussion on setting up a QA/QC lab at your brewery. Topics covered will include yeast storage, counting and viability, how to detect and identify microbial contaminants, and how to measure beer quality parameters, such as color, IBUs, carbonation and diacetyl. This course will arm you with the knowledge to design a routine testing plan for any size brewery and prepare you to establish a QC lab and start analyzing your beer.

Hear from this panel of brewery staff and HR experts as they discuss what you can do to positively impact employee retention during an unprecedented labor market. Key takeaways will be how to implement cost effective employee retention strategies, what impacts employee retention, resources for employees, perks, and more. Bring your questions for a Q&A with the panel.

California is back in drought, with conditions likely to worsen next year if the rains do not come. With the exception of denial, there are many coping strategies. The craft brewing industry needs to pay close attention to the reliability of their supplies. This session examines the latest drought conditions, what to expect in the future, and how to adapt.

Hear from your peers as a panel of craft brewery leaders discuss the major trends affecting the California and US beer industry. This candid discussion, moderated by Tom McCormick, will offer varying views of critical industry topics including an exploration beyond beer, changing consumer habits and important business considerations for what’s next in 2022.