Interested in Sharpening your Business Acumen? CCBA’s Fall Members Conference Has All the Tools You’re Looking for in Our Business-Related Education Seminars!

The CCBA Fall Members Conference is being held in Sacramento, December 8-10 at the Sheraton Grand Sacramento Hotel and you won’t want to miss out on another great lineup of educational seminars. This years Business Track education sessions have shaped up nicely with many business-related topics applicable to anyone at your brewery. Check out the entire Business Track below and make sure to register here before early-bird prices go up on 11/2!

Monday, 12/9

Navigating in a Sea of SKUs:  Wholesaler / Supplier Relationships (PANEL)
Ashley Pond, Deschutes Brewing; William Culligan, Seismic Brewing; Jennifer Grant, Markstein Sales Co.; Jason Mussetter, Mussetter Distributing; Daniel “Bully” Bollwinkel, North Coast Brewing Co.

In a world with more breweries AND distributor consolidation, what keeps you from being lost in a sea of SKUs?  Navigating the supplier/wholesaler relationship can be tedious and intimidating when you’re ‘in-house’ with major players.  Hear from both sides: Jennifer Grant from Markstein Sales Co. and Ashley Pond from Deschutes Brewery will discuss expectations and keys to success and how to separate yourself from the herd as a valued supplier.

I Should Have Done Something Different
Jamil Zainasheff, Heretic Brewing Company

The brewing business seems simple: brew beer and sell more than you drink. But there are many ways to run your business and the choices we make can dramatically impact your success or failure. In this seminar Heretic Brewing Company’s Jamil Zainasheff shares those things that worked and those things that he wish he had done differently – both inside and outside of the brewery. How did the choices he made impact Heretic? What can you change in your brewery to improve your success?

Do Not Do This! Top 5 Mistakes Brewers Make in Business Planning, Financing, and Employment Arenas (PANEL)
Joel Van Parys, Carothers DiSante & Freudenberger

A panel of three experts in the brewing, financial, and legal areas will explain the most critical mistakes brewers make while planning and managing their business, financing their work, and employing people to help. The panel will be a lively, interactive session that helps every brewer identify and avoid mistakes.

Financial KPIs (Key Performance Indicators)
Speaker: Lou Catalano, MUN CPAs

Developing a system to focus on the few numbers that really matter so you can get back to serving your customers.

Tuesday, 12/10

Managing a Team in the Brewing Industry (PANEL)
Speakers: Ken Anthony, Device Brewing; Jeanne Young, Drake’s Brewing; Rob Archie, Urban Roots Brewing

What can you do to craft a strong team culture at your brewery? How do you maintain that culture as your brewery grows and you, as an owner or a manger, become more distant from the day-to-day operation? How do you set into practice key ways to control the evolution of your team and make sure you stay true to your vision? Learn from a panel of craft brewers about what they do to manage the vision and execution of team culture.

Successfully Choose and Manage the Right Distributor for Your Brand
Speaker: Marc Martin, Karl Strauss Brewing Co.

Results driven, entrepreneurial senior level executive, with 30 years of significant accomplishments in the Beverage and Franchising industries. Leader with extensive background in Management, Marketing, Sales, Operations, Finance, and Logistics, representing lifestyle brands distributed through multiple channels in worldwide markets. Track record of driving unprecedented sales revenue and net income. Has worked for well-known brands such as Gallo, Seagram’s, Palomar Spring Water, The UPS Store HQ, PIP Printing HQ, Sir Speedy HQ, and Karl Strauss Brewing Co.

ABCs of Selling Beer to Retail
Speaker: Roger Hanney, Roger A. Hanney & Associates

Learn the ins and outs of ABC laws you need to know to sell beer outside your tasting room. This seminar is ideal for sales reps, sales managers and owners interesting in developing a training program for their sales team to ensure they know the law and lower risk to your organization. Topics covered will range from discounts to retail events to credit law to marketing.

Events that bring beer and breweries to the public have become incredibly popular, drawing crowds to try new beers, discover new breweries, and enter beer into competition. In this panel we will discuss how to start events, run them smoothly, and showcase great beer!

No matter what information you’re looking for, we have something for you at the CCBA Fall Conference.

Take a look at our full schedule and seminar descriptions on our website here.

Online registration is now open! Don’t forget to register here before early-bird prices end on November 2nd.

Need a place to stay? Take advantage of our CCBA room block for discounted rates at the Sheraton Grand Sacramento Hotel.