Want to learn more about the current trends of the craft beer industry? Join us at the CCBA Spring Conference in San Diego, May 5-7, and take advantage of our many educational opportunities regarding the current state of the industry. Don’t forget to register here before early-bird prices end on March 29 and check out some of our seminars covering key industry data and trends below.

KEYNOTE Part 1: The Apple Doesn’t Fall Far from the Tree: Tracking Craft Trends

Speaker: Christopher Shepard

Fragmentation in US beer, ushered in by craft, only seems to be picking up speed, creating pockets of growth and contributing to tougher trends all at once. Craft keeps rollin’ but fractures further, as new coalitions form, and old lines are redrawn or obliterated. By way of Newton’s three laws of motion, this up-tempo overview of the total beer industry and craft’s shifting place within it will dive deep into the latest data and news developments.

KEYNOTE Part 2: Tracking Craft Beer Trends on the Ground

Speakers: John Martin, Doug Constantiner, Nico Freccia

How has all the developments in the US beer and alcohol beverage market impacted the CA craft beer industry? Join three brewery owners for a candid discussion on the impact of craft’s shifting pace, and the latest data and news developments on the business of craft brewing. This keynote panel will discuss how the analyst’s numbers impact real-life practices and decisions made on the ground by brewery owners every day.

Canned Heat: The Rise of the 16oz Small Batch Can

The times are changing! Look closely at industry trends of the past few years—the proliferation of beer brands, the explosive growth of small breweries, the rise of hazy IPA, the changing demographics of craft beer drinkers—and weaving its way through it all, you’ll find a newly-fashionable packaging format: the 16oz can.

Sam Gilbert of Temescal Brewing will lead a panel of brewers and vendors at the heart of the recent small batch, one-off can craze in California. Together, they’ll explore the shift in demand towards cans, the culture and marketing of ‘hype cans’, the benefits and challenges of canning as a small brewery, and the future of the trend.

How Has “Craft” Impacted the Beverage Industry?

Join a panel of beverage industry experts from wine, spirits and NA to discuss what can be learned from craft’s impact on the beverage industry and what it means for the future. This panel will be moderated by industry consultant, JB Shireman, and include thoughtful forward-thinking conversations for breweries of every size.


No matter what information you’re looking for, we have something for you at the CCBA Spring Conference.

Take a look at our full schedule and seminar descriptions on our website here.

Online registration is now open! Don’t forget to register here before early-bird prices end on March 29.

Need a place to stay? Take advantage of our CCBA room block for discounted rates at the Hilton San Diego Resort & Spa on Mission Bay.