At the Summit: Sales, Branding and Trend Data for Craft Brewers in California
The California Craft Beer Summit is the key event for brewery owners and sales directors in the state of California to collect information to plan for the next phase of the industry’s growth.
Multiple sessions are specific to planning and adapting the future of your business based on market research and IRI data specific to California (Evaluating Sales and Marketing Strategies by the Data with Dan Wandel), building brands and making a name for your brewery’s “top shelf” beers (Craft Beer and “Top Shelf” Sales Strategies with David Macon), finding and staying true to your brand in a crowded market (Marketing and Branding: Differentiation with Julia Herz), and more!
Educational sessions on Thursday and Friday morning (September 7-8), provide tracks specific to many key roles at your brewery, from technical skills to tasting, selling or business oriented sessions. More education is available on the floor of the Summit expo hall where TapTalk stages will host content on yeast, food science, history, growth and more.